Tag Archives: Youtube

Israel fights Hamas with Twitter and YouTube

21st century wars are being fought with 21st media. It has been widely reported intwitter_logo the traditional print and broadcast media that Israel is using microbloging on Twitter and longer video releases on YouTube to promote its view of the war against the terror organization of Hamas. This was most probably prompted, in part, by the use of these same mechanisms by Hamas. The Israeli Defense forces have their own YouTube channel for their reports of the war.

This is the second major world event in which Twittered Tweet accounts played an important role in informing, debating, crafting and influencing the mainstream media.  The other one I am referring to is of course the horrific terrorist attacks in Mumbai, India.  In that instance, there were real-time first hand accounts of the attacks.

Another less publicized example was the December 21st crash of a Continental airliner in Denver.  One passenger , Mike Scott, gave a real time account of crashing.  Personally, I would have other things to be thinking about at such a time.

youtube_logoIn Gaza, reporting organizations in the U.S. complain about not having access to the war zone, yet citizen reporters and “official” sources are streaming a constant account with mobile devices.

What does lack of access really mean in a Mobile Web 2.0 world? Words, Text, Pictures and Video will flow in real time from anywhere that has mobile or Internet service.

If I were a savvy reporter for CNN, I would monitor these accounts from 100s (if not 1000s) of sources and use them as pieces of a larger jigsaw puzzle. A big plus is that it is a lot safer to watch your laptop screen for the war accounts then don a flak jacket and wander into harms way!  Social Media can provide a view of any event, but it is not the complete story.

There is no substitute for journalistic professionals on the ground, flak jackets and all.

Some examples of the microblogging barrage in the war include:

An official Q&A session from the Israeli consulate in New York.
Their screen name is Israelconsulate.

News Tweets from Al Jazeera via account AJGaza on the Arab point of view

A Twitter count of Qassam rockets fired into Israel via screen name Qassamcount.

And lastly, a Twitter micro-blog with various points of view called Gazafacts

A real-time chart of Twitter posts on Hamas, Israel and Gaza can be seen by clicking here.

hamas rocket fire

One Million Israelis live within range of Hamas Rockets

There are recent accounts of Twitter accounts being disabled as unnamed people or organizations launched denial of service attacks in the Twitter #Gaza channels. So, not only is Twitter a tool for both sides in this war, it is being attacked for being that broadcast mechanism.

I searched several of the social media sites (Facebook, MySpace, Flickr, YouTube) for Gaza, Hamas and Israel.  My conclusion is, despite Israel’s launch of an IDF channel on YouTube, the bulk of Web2.0 content is very negative towards  Israel.  Given this reality, it is easy o understand the need Israel has to promote their own view on social media networks.

It is clear that all forms of Web 2.o media will play major roles in future world events.   Managing the social media channels will be as important as managing traditional television and print media in influencing public opinion.   Similar to a Qassam rocket, Web 2.0 provides a mechanism for waging asymmetric warfare.

A real-time search of what’s being said on Twitter about Hamas, Israel and Gaza can be viewed by clicking here

If you don’t like what’s being said, just join in on the conversation.

Note: The author’s Twitter account is njspence

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Filed under Aljerzera, Gaza, Hamas, IDF, Isarel, mobile, Social Media, Twitter, wireless, You Tube

Grateful Dead (People) – Pay for Ringtones, Forever!

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There were several human-interest stories in the mobile world last week.  The one that has to jump to the top of the list was reported by  Diane Mapes of MSNBC.  It seems that a new trend is for people to be buried with their cell phone, iPod and other tech gadgets. 

The article points out that this practice is as old as the ancient Pharaohs bringing their booty to the great beyond.   Some relatives have even gone as far as to continue to pay the phone bills of the deceased.  N0  “dead ringers” for this gang.  This got me thinking,

What a great idea for the ringtone subscription business!!  Sell a monthly subscription of $9.99 for a phone that is six feet under.  Talk about “Life” time value of a subscriber!

So, I just could not resist cranking up some “Grateful Dead” and producing the industries first top ten ringtones for or dearly departed’s phones.  With a little tongue in cheek , here we “go”.

Number 10:

“Casey Jones” By the Grateful Dead

There are several potential ringtone’s from this one song, here is the best:

Trouble ahead, lady in red,
Take my advice you’d be better off dead.
Switchman’s sleeping, train hundred and two is
On the wrong track and headed for you.

Number 9:

“Hello, Goodbye” By the Beatles

“You say yes, I say no
You say stop and I say go go go, oh no
You say goodbye and I say hello
Hello hello
I don’t know why you say goodbye, I say hello
Hello hello
I don’t know why you say goodbye, I say hello”

Number 8:

“Kiss me through the Phone” by Soulja Boy

Girl you know I miss you
I just wanna kiss you
But I can’t right now so baby kiss me thru the phone
(kiss me thru the phone)
See you later on..
Kiss me thru the phone
(kiss me thru the phone)
See you when I get home

She call my phone like
(da da dadadada da da dadadada da da..)
We on the phone like
(da da dadadada da da dadadada da da..)
We taking pics like
(da da dadadada da da dadadada da da..)
She dial my number like
(da da dadadada da da dadadada da da..)

Six seven eight triple nine eight two one two
(678) 999-8212

Number 7:

“Yesterday”  By The Beatles

Yesterday,
All my troubles seemed so far away,
Now it looks as though they’re here to stay,
Oh, I believe in yesterday.

Number 6:

Break on Through to the Other Side” by the Doors

You know the day destroys the night
Night divides the day
Tried to run
Tried to hide
Break on through to the other side
Break on through to the other side
Break on through to the other side, yeah

Number 5:

“No Air” – By Jordan Sparks and Chris Brown

[Jordin]
If I should die before I wake
It’s cause you took my breath away
Losing you is like living in a world with no air, oh

[Chris]
I’m here alone, didn’t wanna leave
My heart won’t move, it’s incomplete
Wish there was a way that I can make you understand

Number 4:

Viva La Vida – By ColdPlay

I used to rule the world
Seas would rise when I gave the word
Now in the morning I sleep alone
Sweep the streets I used to own

I used to roll the dice
Feel the fear in my enemy’s eyes
Listen as the crowd would sing
“Now the old king is dead! Long live the king

Number 3:

“Only the Good Die Young”   by Billy Joel

They say there’s a heaven for those who will wait
Some say it’s better but I say it ain’t
I’d rather laugh with the sinners than cry with the saints
the Sinners are much more fun…

you know that only the good die young
oh woah baby
i tell ya
only the good die young,

Number 2:

“Stairway to Heaven” –  by Led Zepplin

(Ringtone is the song Intro)

And my top ringtone for calling departed loved ones is…..

“Help!”  -by  The Beatles

Many possibilities for ringtone hooks in this song!

Help, I need somebody,
Help, not just anybody,
Help, you know I need someone, help.

While this was just for “phun”  – don’t be surprised if you see a list like this marketed on the Internet by some ringtone company!

If you want to add to this list – just add them to my comment section

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Filed under Apple, Content, Hip Hop, Hip Pop, mobile, Music, Pop Music, Ringtones, wireless

Traditional Media Goes to School on New Media

The traditional content companies (NBC, CBS, FOX, ABC, etc) have used the research, development and “trial and error” investments of many new media, web and mobile oriented companies to learn what networks4works in digital content, commerce and advertising.   They have transitioned from fighting the term “new media”, to adapting it, and in many cases becoming dominate players.

I was a witness to the first stages of this schooling in the early days of the dot.com explosion.

jay

Jay Chiat

In April of 2000, I had just joined the quintessential Silicon Alley content company, ScreamingMedia. Our well-funded company, had h the superstar and Ad icon Jay Chiat as Chairmen and a hard driving entrepreneur founder, Al Ellman.    Jay Chiat was famous for such ads as the 1984 Apple Superbowl commecial and the still-going  Energizer bunny.  

The company  hosted  its own new media content conference at the Chelsea Piers.   This was called the “Malcontent” conference.   The conference was organized to be a debate of new (web oriented) vs. old (TV, Radio, Newspaper) media.

alan_ellman2

ScreamingMedia Founder, Al Ellman

We had luminaries from both sides of the assumed divide, including Dan Rather.   As a new executive at ScreamingMedia, I gave the case for mobile and its role in this new media landscape.   The one thing I was sure of, any media or content on a phone would have to be “new media”.

The value of ScreamingMedia was grounded in content syndication.   At the timeit  was technically and legally difficult to syndicate content on the Web.   ScreamingMedia (aka Pinnacor) was eventually acquired for about $150M.

Of course, this was pre-RSS days.  By today’s standards the media giant of syndication would certainly look old.

The debate (new vs. traditional) lasted well beyond this 3-hour event.  The crash of the dot.com industry in 2000-2001 took this off the techno blogs and webmags for a while, only to emerge again and again throughout the last 8 years.

Initially “new media” – which is loosely defined as anything related to the Internet started to make inroads against old media in digital ad spending.  Viewership, commerce and piracy flourished in Internet land.  My observation was the traditional media sources were slow and ineffectual in their digital  efforts.  

This had had the appearance of the classic innovators dilemma.  Traditional media profited from their “traditional” revenue sources.  Any admission that the model was changing threatened the status quo, or more likely the careers of those who made their fortunes in the pre-Internet era.

For the media giants, innovation was largely a content and storyline effort. Distribution was the means to theater tickets (movies), CD sales (music), and Ad dollars (TV and radio).  Innovation in distribution was in cable television, DVDs, and some simple web sites. The new media models were the domain of those who wished to destroy this traditional model.

Over the past couple of years I have met with many in the media industry on this topic.  I have to admit trad1that I have been perplexed that it took them so long to come around and really capitalize on the new distribution models.  My advice back then, and now, is that the big media companies still have the best, most wanted content.

The strategies and techniques that were pioneered by the new media innovators, such as ScreamingMedia have been adapted and extended by the general media industry.

With all due respect to a dancing baby on YouTube, a Tina Fey SNL skit on Sarah Palin will get more viewers, on the NBC website, then watched the actual Katie Couric interview.

All the TV networks have embraced online video of their shows, big time.  The online video versions of their lineups are ad supported and provide a much better experience than the pirated versions that float around the Web.  By embracing the model, they do it better than the previous amateur attempts by others.

So now what was “old” is “new”, and what was “new media”, is just another distribution channel for creative content, most of which comes from the media giants, with a secondary node to the entire world of user generated content.

We have now come full circle.  Good media companies observed what worked in the digital domain.  They capitalized on the considerable investment made in companies that originally were designed to compete with them.  In today’s market some of the most compelling digital content and applications are coming from the “traditional” media outlets.

Good Content is Good Content- From the days when the distribution model was cave drawings, to biblical stories, to the art and literature of the Renaissance, Shakespeare, Novels, Radio, TV, Movies, Internet and yes, mobile.

screamingmediavig

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Filed under advertising, CEO, Content, location based services, media, mobile, new media, syndication

The Technological Political Battlefield of 2012

 

hp-logo-washpostcom1

As I read Jose Antonio Vargas‘ report in the Washington Post   titled “Republicans Seek to Fix Short-Sightedness” on my Blackberry, I realized that this story is an excellent bookend to my previous blog about the Obama Internet machine.

In his well thought out piece he links the Republican election disaster to their lack of technological savvy.  My favorite quote in his article is:

“The Republicans are the party of talk radio, the Democrats are the party of the Internet”

A great observation was that the with the 1990’s technology of talk radio you can broadcast your message and influence the masses. With the Internet you can also influence the masses, with the significant benefit of developing mailing lists and raising money, directly.

This technological campaigning and fund raising changes in 2008 are as significant as Kennedy’s grasp of the use of Television in the 1960 campaign.

Before we once again get consumed with the 2012 Presidential election,we should ask , what will be the technological strategies and tactics of the next cycle?

Here are some of my top three predictions for the technological battlefield for 2012.

(as dangerous as it is to make predictions 4 years in advance!)

Social Networking will be big in the next election cycle
This election saw the beginnings of using social networks such as facebook®, MySpace® and Linkedin® as linkedin4organizing and fundraising tools.   Volunteer recruitment will be a social networking exercise, by 2012 these networks, and probably new ones, will be mature and even more mainstream.  The party that masters social networking will have an advantage.  A key aspect of mastering social networking will be the durability of the networks.  We already can see how the Democrats are continuing to use their social networks post election.  Starting the next election cycle with social networks measured in the 10’s of millions will be a significant asset.

Mobile equals Internet

The advances in mobile devices will largely erase the difference between Internet and mobile campaign efforts.  Direct fundraising via the mobile device will be commonplace.  The mobile will be more prominent in real time organization.  In 2004, the product of my former company (Upoc) was used by protesters in New York to direct real-time rallies during the Republican Convention.  The party that is mobile savvy will have a real-time advantage in 2012.

Management of Viral Videos matters
youtube_logoDuring this last cycle both parties were injured by popular viral videos. Examples of these videos include Obama’s Pastor – Reverend Wright, the Palin/Couric Interview and the more watched Tina Fey parodies.  The news cycle for politics is 24/7, with every moment forever archived on sites such as YouTube.  This election cycle witnessed the first “made for YouTube” videos by the Obama campaign.  The next election cycle will use YouTube as a major battleground.

Please share with me your views of important technology trends for future elections.  It will be interesting to bring this post out of the archives in 2012 and determine how well we did with the predictions.

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Filed under Election, location based services, mobile, obama, politics, social networking, wireless