What was even funnier than the skit was the targeted advertisements for this video clip on the NBC website.
Not to be satisfied with just one viewing, I reloaded the web video to see what I would get next. I was pleased that the Toyota Sienna ad had been replaced…… by a Lexus Hybrid Ad! Really? Really! The ad voiceover describes that while others are just now building hybrid cars, Lexus hybrids have traveled over 5 billion miles. This is the ad that runs before a skit on a Toyota hybrid that will not stop? Really!?!
To be truthful in my advertising of this advertising faux pas, these Toyota Ads , along with ones from, Sprint, Mercedes, Audi, Nissan, a Broadway Play and other food products. This ad rotation seemed to be running on all videos on the SNL site.
The Mercedes ad shows one of their cars rolling and bouncing down a test track highlighting its structural integrity in crashes! Really!?!
Despite this “run of site advertising mode”, Toyota and their agency cannot be thrilled at the commercial parody coupled with their partial sponsorship of their own humiliation.
Lastly it is worth asking, ”Did Ford actually sponsor that commercial parody?” It is their most effective advertisement in a long time. Really!