Tag Archives: pirates

My excellent iPad adventure in the land of Les Habitants

During the past couple of weeks I have been using an iPad and trying to figure out where it fits in my digital hierarchy.  For the record my technical stack includes an iMac , a  MacBook,  a netbook and, an HTC Droid Incredible and a Kindle.   While at home the iPad was a toy.  It was something to use while watching television.  Thus it was slightly more convenient than having a macbook or net book  for light browsing and email.  As a book reader it was much nicer than my Kindle (which I still like).  I installed the Kindle app on the iPad and read  a couple of books on it.   It was aggravating that movies that I can watch online easily with my Droid phone cannot be watched on the iPad due to the lack of Flash support.  When will we have an Android Pad?

The interesting part of my iPad experience came when I had a business trip last week.  Instead of taking my laptop I went cold turkey and just took the iPad as my second device, in addition to my Droid phone.  This decision shocked my colleagues, including the one who lent me the iPad to try out!

The iPad did well on the plane as I read the New York Times.  This was especially interesting since the person next to me had the paper version and lusted after my alternative format.  After finishing the Times, I read USA Today, played a couple of games and started to read one of the books I had downloaded via the Kindle app.

I could also imagine that the iPad would make a great personal Video device for longer flights.

At the business meeting I was the cool kid at the table.  After all, what do you really do with a laptop at a meeting? You browse the web, check email and possibly access a presentation.  Since I did not have a presentation to show, the later two were just fine.  For the record if you want to display a power point presentation on your iPad the easiest way is to upload it to Google Docs and then access it directly from the Web.   The iPad is really shines as a net connected device and thus using cloud services is the way to go.  If you don’t have Web access then converting the presentation to JPG images or video also works.  I also installed dropbox on the iPad and it worked great giving me access to my Cloud virtual drive.

The funny part of my day occurred as I was leaving to fly home.  My meeting was in Montreal and that day was also the first day of  iPad sales in Canada.  At an airport sports bar I was killing about an hour why reading on my iPad.  I attracted a crowd of very interested on lookers.  The waitress even brought her boss out to have a gander (Canadian Goose reference…)  Again, I was the cool kid.    This was similar to elementary kids who have their school lunch sandwiches cut on the diagonal, instead of squares.  (Or at least that is what I was told by my kids)

When I passed through Canadian security I was asked if   I had a laptop and I of course proudly proclaimed, no – I have an iPad.  At that point Ihad no less than 4 inspectors handling my device.  They made me turn it on for “security” reasons.  Once I had it on I demonstrated some apps and the book reader.  I was decl

ared safe.   It was a slow day in Montreal for air travel.  This had the makings of a real live Apple commercial.

Note to Steve Jobs:  Get that security tape and air it – great publicity.

When convinced that I no longer was a threat to Canadian airspace with my iPad, I proceeded to the gate.  The flight was an hour late and I began to read my book on the iPad.  Again I drew a crowd when a little kid pointed and yelled – Look DAD, that’s an iPad , cool! I was then obligated to give another demonstration and let some of my fellow passengers check it out.    Just when I was feeling my coolest someone asked me – “hey it looks cool, what does it do?”  All I could thing of was – “It will do whatever you want, once someone figures out what you want”

Understand ? Ehh?

Advertisements

2 Comments

Filed under Apple, AT&T, cloud computing, Droid, Droid Incredible, Google, HTC, HTC Incredible, humor, Incredible, Incredible, iPad, iphone, Ipod, MAc, mobile, mobile advertising, Mobile Application Stores, mobile commerce, smart phone, Smartphone, social networking, Steve Jobs

Piracy of the High C’s (Carriers)

pirates-of-the-caribbean-at-worlds-end-4-1024The news is filled daring raids by pirates from the Gulf of Aden to a new breed of Pirates of the Caribbean.  While the World’s Naval powers grapple with a response, the blundering, ransoming and mayhem continues.  For the businesses in the digital content and application world, piracy is a constant companion.  Without the benefit of Nuclear Carriers, executives from the Music and Video industries have tried many different techniques to make digital pirates walk the plank, And to date, with equal success to the world’s efforts vs. Somalian  pirates. The Pirates are now setting their sites on mobile services.

I view digital piracy as a form of guerilla warfare.   If we examine it in these terms, perhaps some useful analogies can be drawn and some lessons derived. 

Real-World asymmetric guerilla warfare examples are the Vietcong and the U.S., the Mujahideen in Afghanistan fighting the Soviet Union, Iraqi “insurgents” fighting the U.S. and most recently Hamas and Israel.  In each of these cases the smaller _45149875_4b11a8af-1979-4b9e-ae59-69dfe08f8a18force used unconventional warfare to fight a technologically and numerical superior power.  The superior force could prevail in any one engagement, but could only achieve at best a status quo stalemate (or worse) in a prolonged conflict.  Also, in each of these cases the so-called weaker party had a major (symmetric) support system.

Support Systems: For the Vietcong it was the Soviet Union and China, the Majatin had the U.S., Iraqi Insurgent and Hamas have Iran.   The supporter of the asymmetric force has a political motivation to destabilize or defeat the more power nation.

Back to the worlds of digital piracy:  The individual downloader’s are the guerilla fighters.  Each download of an mp3, ringtone, or video is a small razor slice to the content revenue streams of the IP owners. The support systems are the peer-to-peer networks, the pirate websites and to a lesser degree the ISP networks.  The question is what is the motivation of those providing the support to the download guerillas?  The answer has to be profit.  I am a firm believer in the strategy of “ follow the money”.

What sustains the supporters of Piracy?  The companies that provide Peer-to-Peer networks must have some profit motivation.  They want to either sell you authorized version of the content, charge you for downloading a copy (vs. streaming) or provide advertising.

The music industry (the analogous superpower) has been fighting a losing battle with piracy for years.  For a time their strategy was to legally intimidate and prosecute individual downloader’s.  This is equivalent to fighting insurgency with a few “public hangings” as a message to the others.  The cost of presecution far outweighed the damage actually created by any one downloading pirate.   Suing your customers does not seem like a great business model.

 Like in actual warfare, if you attack each grass hut with a $20M cruise missile, you will blow up a lot of huts at a great cost, and you find that huts are replaced faster than you can blow them up!  If the Music Industry had studied warfare they would not have made the same mistake.

To end an insurgency you have to satisfy and end the core motivation of the guerilla force to fight.  Intimidation threats, “blowing up huts” are as useful as mowing a lawn.  It might look good for a while, but the grass will continue to grow and you will need to mow it again in a week.

The television industry has taken a lesson from what has not worked in Music.  Instead of relaying solely on legal measures, each network has provided a full portfolio of free- ad supported- programming on the web.  The successful HULU portal provides greater viewer program discoverability by aggregating network content.

imagesThe ease of finding high quality, high definition, and high-bandwidth video entertainment through legitimate means has reduced the desire, and the need, to be a video programming pirate.  Why search through pirate Chinese websites when you can just go to NBC.com to watch “The Office?”    Why download a version of your favorite program if it is available online with a few short commercials?

It would surprise me if the Movie industry did not follow the TV industry example and provided branded portals with ad-supported movies.  These movies would have to timed to be after the lucrative HBO and DVD distribution windows,

In both video cases, the legitimate channels of distribution can have a profound impact on the traffic of the P-P networks and pirate websites. 

The next question is what does all this mean for the emerging threat of Mobile Piracy?  This will have to wait for my next article.

 

Comments Off on Piracy of the High C’s (Carriers)

Filed under Content, content stealing, facebook, mobile, piratcy, pirates, smart phone, Smartphone