As I read Jose Antonio Vargas‘ report in the Washington Post titled “Republicans Seek to Fix Short-Sightedness” on my Blackberry, I realized that this story is an excellent bookend to my previous blog about the Obama Internet machine.
In his well thought out piece he links the Republican election disaster to their lack of technological savvy. My favorite quote in his article is:
“The Republicans are the party of talk radio, the Democrats are the party of the Internet”
A great observation was that the with the 1990’s technology of talk radio you can broadcast your message and influence the masses. With the Internet you can also influence the masses, with the significant benefit of developing mailing lists and raising money, directly.
This technological campaigning and fund raising changes in 2008 are as significant as Kennedy’s grasp of the use of Television in the 1960 campaign.
Before we once again get consumed with the 2012 Presidential election,we should ask , what will be the technological strategies and tactics of the next cycle?
Here are some of my top three predictions for the technological battlefield for 2012.
(as dangerous as it is to make predictions 4 years in advance!)
Social Networking will be big in the next election cycle
This election saw the beginnings of using social networks such as facebook®, MySpace® and Linkedin® as organizing and fundraising tools. Volunteer recruitment will be a social networking exercise, by 2012 these networks, and probably new ones, will be mature and even more mainstream. The party that masters social networking will have an advantage. A key aspect of mastering social networking will be the durability of the networks. We already can see how the Democrats are continuing to use their social networks post election. Starting the next election cycle with social networks measured in the 10’s of millions will be a significant asset.
Mobile equals Internet
The advances in mobile devices will largely erase the difference between Internet and mobile campaign efforts. Direct fundraising via the mobile device will be commonplace. The mobile will be more prominent in real time organization. In 2004, the product of my former company (Upoc) was used by protesters in New York to direct real-time rallies during the Republican Convention. The party that is mobile savvy will have a real-time advantage in 2012.
Management of Viral Videos matters
During this last cycle both parties were injured by popular viral videos. Examples of these videos include Obama’s Pastor – Reverend Wright, the Palin/Couric Interview and the more watched Tina Fey parodies. The news cycle for politics is 24/7, with every moment forever archived on sites such as YouTube. This election cycle witnessed the first “made for YouTube” videos by the Obama campaign. The next election cycle will use YouTube as a major battleground.
Please share with me your views of important technology trends for future elections. It will be interesting to bring this post out of the archives in 2012 and determine how well we did with the predictions.