Tag Archives: Ipod

iWant my iPad – iJust don’t know why?

With the much anticipated launch of the iPad, I stepped back from the hype and techno glitz to ask the question,”Is Apple making the same mistakes of 25 years ago?”

The macro headline for Apple of that time would be “Great Product, lack of licensing and eco-system cedes market to Microsoft” So what’s different this time and what is the same?

The differences are that Apple, under Jobs is an innovation engine that is inventing new product classes – iPod, iTouch,  iPhone, iPad, etc.  The new products are launched and live in a ecosystem  under a benevolent dictatorship (or is it?).  One architecture, One way of getting apps, ads or “tunes” through their closed garden eco-system.  Everyone pays a tax to Apple to play.  This works as long as there are not viable alternatives to the Apple product.

In the case of the iPod, Apple’s eco-system became so powerful that it all but squeezed out all comers. Does anyone own a Zune?  The iPhone, however,  will likely be a different story.

The iPhone was the techno-product equivalent of a genetic mutation, the first of a new species.  It leveraged the eco-system of the IPod , then enhanced it with a vibrant app store.  So what’s the problem?   Apple’s problem is that Google is not the Microsoft.

The Android Platform will mutate and evolve dozens of times a year.  The Apple Iphone is on pace for one major release a year.   Add to this mix Nokia’s Symbian platform, Palm, Blackberry , and yes even Microsoft – and the challenge to Apple’s smartphone bonanza is formidable.   The challengers permit innovation from many hardware vendors  ( HTC, Samsung, Motorola and LG  to just name a few).  The innovation of smartphone products with a common eco-system(s) (Android, Symbian, Nokia, etc) will be more than Apple can bare.  Their share will become a significant but much smaller niche.  This will happen unless the iPhone OS is permitted to evolve outside of Apple.  Since the history of Apple is to control their value chain, this is not likely.

But have no fear you Apple devotees.  Apple’s respond is to morph new species, not new versions of an old one.

Thus enter the iPad – Not a netbook, not a laptop, not an iTouch….  It’s something new- and yes it leverages the vibrant iPhone eco-system,  Another key aspect of the iPad strategy is cloud computing.  The more your “stuff” is stored online , the less you need mass local storage.  Ironically a leader in this space is Google with their Google docs.   I recently purchased a Netbook for around $250.  Rather than double that investment with a version of Microsoft Office, I use Google Docs.  For most use cases it works great and all the docs are backed up – check that – live on the net.  If the iPad is going to squeeze in between netbooks and laptops, it has to have cloud computing for email storage, simple “office-like” apps and document storage.

Is there room in this Darwinian e-volution tree for this hybrid being?  Apple is betting yes – and if successful it will provide them another 5 year run before competitors really catch up.  In the mean time, they invent a new product category, while the previous product hits start to get caught and even surpassed from a market share and innovation standpoint.   Apple cannot afford to compete in every e-category of consumer products with 100% of the innovation – no company can compete with the entire industry.

The secret to this strategy is not to suffer from innovators dilemma.  Apple seems very content to re-invent products categories, even if they diminish the position they have in a previous market.  It is hard to come up with many examples that rival such a strategic culture.   Rather than invest in two more iPhone iterations or faster innovation on an Ipod – they re-invent them all.  This is the truly amazing aspect of Apple and can only come directly from Steve Jobs.  They bet the company on continued hit products.  The strategy works as long as the hits keep coming and Jobs remains at the helm.  Apple would not have been able to sustain a “Vista-like” disaster and have a flagship product be a complete bomb for years.

So – now its off the Apple store to buy my iPad.  Why?  I don’t know – but I’m sure I’ll like it when I figure it out.

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Filed under advertising, android, Apple, cloud computing, iPad, iphone, Ipod, iTunes, mobile

Grateful Dead (People) – Pay for Ringtones, Forever!

hlg_phonedeath

There were several human-interest stories in the mobile world last week.  The one that has to jump to the top of the list was reported by  Diane Mapes of MSNBC.  It seems that a new trend is for people to be buried with their cell phone, iPod and other tech gadgets. 

The article points out that this practice is as old as the ancient Pharaohs bringing their booty to the great beyond.   Some relatives have even gone as far as to continue to pay the phone bills of the deceased.  N0  “dead ringers” for this gang.  This got me thinking,

What a great idea for the ringtone subscription business!!  Sell a monthly subscription of $9.99 for a phone that is six feet under.  Talk about “Life” time value of a subscriber!

So, I just could not resist cranking up some “Grateful Dead” and producing the industries first top ten ringtones for or dearly departed’s phones.  With a little tongue in cheek , here we “go”.

Number 10:

“Casey Jones” By the Grateful Dead

There are several potential ringtone’s from this one song, here is the best:

Trouble ahead, lady in red,
Take my advice you’d be better off dead.
Switchman’s sleeping, train hundred and two is
On the wrong track and headed for you.

Number 9:

“Hello, Goodbye” By the Beatles

“You say yes, I say no
You say stop and I say go go go, oh no
You say goodbye and I say hello
Hello hello
I don’t know why you say goodbye, I say hello
Hello hello
I don’t know why you say goodbye, I say hello”

Number 8:

“Kiss me through the Phone” by Soulja Boy

Girl you know I miss you
I just wanna kiss you
But I can’t right now so baby kiss me thru the phone
(kiss me thru the phone)
See you later on..
Kiss me thru the phone
(kiss me thru the phone)
See you when I get home

She call my phone like
(da da dadadada da da dadadada da da..)
We on the phone like
(da da dadadada da da dadadada da da..)
We taking pics like
(da da dadadada da da dadadada da da..)
She dial my number like
(da da dadadada da da dadadada da da..)

Six seven eight triple nine eight two one two
(678) 999-8212

Number 7:

“Yesterday”  By The Beatles

Yesterday,
All my troubles seemed so far away,
Now it looks as though they’re here to stay,
Oh, I believe in yesterday.

Number 6:

Break on Through to the Other Side” by the Doors

You know the day destroys the night
Night divides the day
Tried to run
Tried to hide
Break on through to the other side
Break on through to the other side
Break on through to the other side, yeah

Number 5:

“No Air” – By Jordan Sparks and Chris Brown

[Jordin]
If I should die before I wake
It’s cause you took my breath away
Losing you is like living in a world with no air, oh

[Chris]
I’m here alone, didn’t wanna leave
My heart won’t move, it’s incomplete
Wish there was a way that I can make you understand

Number 4:

Viva La Vida – By ColdPlay

I used to rule the world
Seas would rise when I gave the word
Now in the morning I sleep alone
Sweep the streets I used to own

I used to roll the dice
Feel the fear in my enemy’s eyes
Listen as the crowd would sing
“Now the old king is dead! Long live the king

Number 3:

“Only the Good Die Young”   by Billy Joel

They say there’s a heaven for those who will wait
Some say it’s better but I say it ain’t
I’d rather laugh with the sinners than cry with the saints
the Sinners are much more fun…

you know that only the good die young
oh woah baby
i tell ya
only the good die young,

Number 2:

“Stairway to Heaven” –  by Led Zepplin

(Ringtone is the song Intro)

And my top ringtone for calling departed loved ones is…..

“Help!”  -by  The Beatles

Many possibilities for ringtone hooks in this song!

Help, I need somebody,
Help, not just anybody,
Help, you know I need someone, help.

While this was just for “phun”  – don’t be surprised if you see a list like this marketed on the Internet by some ringtone company!

If you want to add to this list – just add them to my comment section

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Filed under Apple, Content, Hip Hop, Hip Pop, mobile, Music, Pop Music, Ringtones, wireless