Tag Archives: Election

America 2.0

In a historic sense, we have officially begun the era of America 2.0. Many political pundits and Presidential historians will make a living for the next generation with analysis of what the Presidency of Barack Hussein Obama will mean for our collective futures.

obamaMy angle is simple and parallels the major technological force that is reshaping our society, Web2.0.

In Presidential terms, there have been a few major inflection points in our history. If you doubt this just ask a grade school student.

There was Washington and the creation of our nation, Lincoln and emancipation and the Civil War, Franklin Roosevelt for the New Deal, World War II, and the Great (first?) Depression, Lyndon Johnson for civil rights, and Reagan for the the fall of the Soviet Union.

In each case history can be starkly categorized in a before and after view.

In communication technological terms we had similar points of demarcation such as the invention of language, use of written alphabets, scrolls and books, the printing press, mail service, libraries, telegraph, radio, television, telephone, wireless communications, computers, the Internet and now Web2.0.

President Obama came to power in the midst of, and partly because of, the changing societal norms in the way we all communicate.

Franklin Roosevelt with his fireside chats,  mastered radio as a communications vehicle. John Kennedy mastered the medium of television and Ronald Reagan combined television with a mastery of the pulpit at Evangelical Churches to communicate his message. President Obama is the first Web2.0 President.

The real message here is that we have now passed the tipping point for Web2.0. This is no longer an election story, but one that will be commonplace in how we move forward as a society.
Web2.0 will be part of all future marketing campaigns as well as political movements. The 10’s of millions of “friends” in the various Obama social networking groups do not cease to exist on January 21, 2009. Social Networks live on. These lists will grow, will influence, will be influenced, and will become the number one asset in the inevitable re-election campaign of 2012.

With a new found appreciation for the power of Web2.0, marketing organizations, brands and other organizations are jumping into this medium.

Here are my Web2.0 examples from the inauguration:

CNN.com

facebook/obama

How compelling was it to watch the inauguration on CNN’s web page with all of your Facebook friends scrolling their comments, compared to “Katie Couric 1.0” on one-way, non-interactive broadcast television?

Facebook Postings:

During the Inauguration I got recommendations from a relative in Israel, in real time, to befriend someone who was posting their reactions and photos, live from the Washington Mall by way of Facebook.

Falcons 1976:

My high school class recently started a virtual reunion on Facebook. This class was very much shaped by the titanic forces of the civil rights movement and the Vietnam war. We had an integrated school district with busing in a community that was largely segregated. To share the joy and amazement of what we witnessed this week with some long lost schoolmates was fantastic.

Other:

Twitter, MySpace and Youtube were all a buzz with a constant flow of words, photos and videos.

We are all connected in a way that has tipped the political landscape.

During his speech, President Obama stated that the old rules no longer apply. There are many ways to interpret this statement. One way is that we are so connected with Web2.0 that the old rules of controlling mass public opinion are just that, old.

Social networks, whether formed for political purposes, commercial marketing or high school reunion’s organically exist, grow and feed amongst themselves. They are the new medium for mass communication.

The important lessons from history are that this change, this inflection point, is not inherently good or evil, it just is. Its power is in how it influences our real lives. In the case of President Obama, it has affected all of our lives and perhaps the future history of the world for the next generation.

It is up to us to determine the uses.

Will it continue to empower self expression and sharing of ideas or become an even more powerful mechanism for controlling public option?

We are now sitting at a point in history that will be written about for the next 100 years.

The choice is how we use this new communication medium is ours.

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Filed under America 2.0, facebook, inauguration, mobile, mobile advertising, mobile commerce, new media, politics, President Obama, Presidental History, Social Media, social networking, Twitter, You Tube

The Technological Political Battlefield of 2012

 

hp-logo-washpostcom1

As I read Jose Antonio Vargas‘ report in the Washington Post   titled “Republicans Seek to Fix Short-Sightedness” on my Blackberry, I realized that this story is an excellent bookend to my previous blog about the Obama Internet machine.

In his well thought out piece he links the Republican election disaster to their lack of technological savvy.  My favorite quote in his article is:

“The Republicans are the party of talk radio, the Democrats are the party of the Internet”

A great observation was that the with the 1990’s technology of talk radio you can broadcast your message and influence the masses. With the Internet you can also influence the masses, with the significant benefit of developing mailing lists and raising money, directly.

This technological campaigning and fund raising changes in 2008 are as significant as Kennedy’s grasp of the use of Television in the 1960 campaign.

Before we once again get consumed with the 2012 Presidential election,we should ask , what will be the technological strategies and tactics of the next cycle?

Here are some of my top three predictions for the technological battlefield for 2012.

(as dangerous as it is to make predictions 4 years in advance!)

Social Networking will be big in the next election cycle
This election saw the beginnings of using social networks such as facebook®, MySpace® and Linkedin® as linkedin4organizing and fundraising tools.   Volunteer recruitment will be a social networking exercise, by 2012 these networks, and probably new ones, will be mature and even more mainstream.  The party that masters social networking will have an advantage.  A key aspect of mastering social networking will be the durability of the networks.  We already can see how the Democrats are continuing to use their social networks post election.  Starting the next election cycle with social networks measured in the 10’s of millions will be a significant asset.

Mobile equals Internet

The advances in mobile devices will largely erase the difference between Internet and mobile campaign efforts.  Direct fundraising via the mobile device will be commonplace.  The mobile will be more prominent in real time organization.  In 2004, the product of my former company (Upoc) was used by protesters in New York to direct real-time rallies during the Republican Convention.  The party that is mobile savvy will have a real-time advantage in 2012.

Management of Viral Videos matters
youtube_logoDuring this last cycle both parties were injured by popular viral videos. Examples of these videos include Obama’s Pastor – Reverend Wright, the Palin/Couric Interview and the more watched Tina Fey parodies.  The news cycle for politics is 24/7, with every moment forever archived on sites such as YouTube.  This election cycle witnessed the first “made for YouTube” videos by the Obama campaign.  The next election cycle will use YouTube as a major battleground.

Please share with me your views of important technology trends for future elections.  It will be interesting to bring this post out of the archives in 2012 and determine how well we did with the predictions.

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Filed under Election, location based services, mobile, obama, politics, social networking, wireless

Would you have invested in this start-up? Its made over $500M!

The World’s most successful E-Commerce Start-Up is planning a successful exit after just 24 months.

Imagine you are an Investor listening to this company’s pitch.

The date is early 2007. Decide if you would invest.

The business plan shows projections of almost $500M in revenue by 3Q2008.   They estimate in excess of 40M registered users with average revenue per user “purchase” event of over $80.  There will be a significant amount of return uses.   Users will gladly opt-in to your marketing messages and receive upwards of 7 promotional emails per week.   The opt-out rate will be quite low.

The company will use social networking and viral marketing to a degree not yet seen in their product category

Facebook, Linkedin, MySpace, Flickr, Youtube, BlackPlannet , Asian Avenue, Faithbase, EONS, Digg, Eventful, Mybatanga, and probably more will all promote the product

Many of the subscribers of this service will also gladly donate their time to this company to help promote its leadership and mission.

The product will be promoted via a combination of online advertising, mobile shortcodes, television, radio, print ads. Most importantly,there will be personal appearances by the company’s charismatic leader.  He will draw crowds in excess of 50,000 to hear him speak.

Included in the investor pitch deck is a plan for a 30 minute infomercial in prime time on 5 national networks.

Oh, and the product that people are getting for all this money?

Hope and Change.

This company plans a successful exit on Tuesday.

Regardless of your politics, you have to admire the unprecedented E-commerce effort of the Obama team.

If Kennedy was the first President to really understand and utilize TV, future historians will name Obama as the first candidate (perhaps President?) that fully capitalized on the Internet as a powerful fund raising (E-Commerce) vehicle. Continue reading

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Filed under E-Commerce, Election, mobile, obama, politics

Upoc Rocks On!

During my career I have been involved in literally hundreds of projects. It is the rare occurrence where the application of technology so perfectly matches a public cause and produces pride in furthering a movement that you, yourself are so committed. This is the case with Upoc’s involvement in “Rock the Vote”.  As stated on the RTV website:

Rock the Vote engages youth in the political process by incorporating the entertainment community and youth culture into its activities. From actors to musicians, comedians to athletes, Rock the Vote harnesses cutting-edge trends and pop culture to make political participation cool.
Upoc has been a tool of political organizers for the past two presidential elections. Regardless of political affiliation, Upoc has informed, organized, communicated and motivated supporters through cutting edge mobile applications.
Our affiliation this election cycle with Rock the Vote is truly special. Upoc will be utilizing our array of social networking capabilities to engage and energize youth voters. From SMS alerts, to polls, quizzes, celebrity debates and general topic chatting, Upoc will positively contribute to increased voter participation in the critical youth demographic.
Through its sophisticated data analysis, RTV has determined that a young voter who is engaged with a mobile community is more likely to actually vote. In the past election RTV registered over 1 million first time voters. In this election year, RTV has already registered over 500K new voters just in the primary season! When you couple the registration drive with increased voter turnout in the demographic, the youth voice in the election become undeniable.
Given the incredible closeness of the past 2 presidential elections, having this number of new motivated voters is not only significant, but could very well be deterministic.
To quote Abraham Lincoln,” Democracy is the government of the people, by the people, for the people.” The activation of a large segment of “the people” materially contributes to our democracy.
In short, I am personally proud to be able to utilize all the tools of my trade to apply to such a worthy cause as youth voter registration and voter turnout. I believe that this will impact the   selection of next President of the United States and therefore the future that we will all experience.
 What could be more important or satisfying?

Rock the Vote mobilizes young people to create positive social and political change in their lives and communities…”

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Filed under mobile, social networking, wireless