Tag Archives: advertising

Facebook turns brands into people, too

Mitt Romney was quoted as calling corporations the same as people.  The public largely saw that as an esoteric tax reference.

However, when Facebook transforms brands and corporations into people, well that’s another story.  The new Facebook brand timeline and advertising strategy has created life for brands, and likely even more fortunes for Facebook. 

Your personal timeline will have more sponsored content from the brands that you love and more importantly – “liked”.  Those annoying dental implant ads on the right-hand side of your Facebook page will be replaced with sponsored content stories from different brands. Ads acting like content, brands acting like people, and all in the socially connected universe of Facebook.

The transformation of ads into timeline content is a win-win-win for Facebook.  Firstly, it solves an obvious problem that the right hand side ads on Facebook is a odd mixture of legitimate brands and low-end junk.  The quality of their ad inventory has not been consistent. Secondly, the only real way to monetize their significant mobile audience is through timeline insertion of content (ads).  This has been obvious from the beginning for both Twitter and Facebook.  They have both now started down that path.  To date, Google has been more successful with mobile monetization through their search products.  Facebook will now try to match that with they social news approach.

The Facebook strategy has a good chance of giving Google a run for their money.  Why? What do people do with their mobile devices that brands care about?  They search and they interact with Social Media – mainly Facebook.

Lastly, this strategy focuses Facebook on large brands that support their social mission.

While there is still a place for the smaller “Mom and Pop” establishments in the Facebook Universe, the Facebook Ad engine is clearly aimed at global brands with significant budgets.  Facebook is, without a doubt, aiming for to be the primary digital ad platform of choice for brands in the future.

The Google Vs. Facebook War just got a lot hotter.

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Filed under advertising, android, Content, facebook, Google, mobile, Social Media, social networking, Twitter

Saying Goodbye to my iPad – Is there an App for that?

Since my iPad loaner period is about complete, its time to record what I like and don’t like about the sexiest device to hit the market since…..  well probably ever.

If your main activity is light web browsing and email, the iPad is in your sweet spot.  The apps that are made specifically for the iPad are  really few in number, so Safari and Mail will likely dominate your use.   As the regular readers now, I am a fan of Google docs, which couples with the iPad nicely.  Google docs gives me great compatibility with word, excel and powerpoint.

One of the companies I consult with makes extensive use of the “Dropbox” application, which works great on the iPad.  Dropbox is a virtual “cloud” drive that easily mounts on a Mac , PC, Android Phone and iPad.  It is clearly the most promiscuous and functional file sharing application I have come across.

I would be remiss if I also did not rave about the incredible battery life of the iPad.  When I use it as an occasional browsing and email device, I only have to charge it about once a week.

There are, however, a few things that the iPad is not. It is not a device that is meant to be shared amongst friends, family or colleagues.  If you use the email app and let someone else borrow your iPad, they have all of your email.   If you install an app and then let someone use the iPad and they also install apps, you will need each others iTunes credentials to enter into the iPad when those apps have updates.  The iPad I have been using has been passed between three users.  I can only update the apps that I installed.  So scratch multiuser friendliness for now.

Most sadly the iPad is not a great video entertainment device.   It could be the ultimate travel entertainment device,  but it fails.  I say this because of the annoying lack of Adobe Flash support.

If you want to watch a show from a network site…. fail

If you want to use your HBOGO subscription….. fail

If you want  to play your favorite game on Facebook….fail.

Anything with Flash…..epic fail.

The war of words on this issue  between Steve Jobs and Adobe are well chronicled in the Press and the  Blogosphere.

Speaking as a user and developer on the iPad, I view this as a major Faux Pas.  I know you can download video from the Net, convert it to an iPad supported format and load it via iTunes, but that’s really beyond most users capabilities and completely misses the point of a Net connected device.

If there were a competitive Android Tablet device on the market that compared head to head with the iPad, I would get the Android version just for the Flash Support.   When I now want to watch a web videoon the go , I use my Droid smartphone because of the Flash Support.

This would be like developing a PC that only supports one browser.  Even Microsoft in its most Machiavellian days permitted other browsers to be installed within its operating system.   I wish I could say this was anything other than Apple trying to drive all video for the iPad to be within apps and iTunes. The Apple Flash policy is pure, raw monopolistic power being wielded, clear and simple.  To call it anything else is just poor technical rationalization.  Apple used to be the underdog, the company of the people.  Oh well.

(Click Here for Jon Stewart’s take on Apple’s Corporate Aggressiveness – funny)
This is a real shame because the iPad could be a super personal video device.  And yes, I know that there are videos available on iTunes and special built video apps, but the world is bigger than iTunes, and a Net connected browsing device should be compatible, with the Net! (End of Rant)

Prophetic commercial?

The next question is will I miss not having an iPad in my electronic arsenal?  In this case I am probably very unique among iPad users.  How many give up there iPad after a month?

My iPad has been useful in business travel and meetings .  Somehow I managed to survive travel and meetings without this wonder device in the past and I bet I will be just fine without it.   I just won’t look as cool!

If I suffer severe withdrawal symptoms I will let you know!

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Filed under Adobe, Apple, Content, Droid, Droid Incredible, E-Commerce, facebook, FLASH, HTC, HTC Incredible, HTML%, iPad, iTunes, microsoft, mobile, mobile advertising, Mobile Application Stores, netbooks, sex, smart phone, Smartphone, wireless

“Where” is that Secret Facility on Foursquare?

One of the really interesting aspects of smartphone apps is the innovation and product mutation process.  Over the past couple of weeks I have downloaded over 100 apps on my Droid.  Some apps were good, many were not.  With the exception of Skydroid (99 cents), all were free.  For the record the Skydroid golf GPS program worked really well on my recent golf outing.  It did not help my game at all, but it was useful ad fun to use.

"Where" Local Information Portal

One of the more interesting and useful apps I have been using is “Where”.   “Where” aggregates all the most important mobile search and information functions in one app that utilizes your location for giving you the most relevant results.    Weather, News (including micro local news!), Places (a combination of restaurants, hotels, shopping, bars, etc), Movies, Gas prices, Yellow Pages, Traffic, and even a dedicated icon for the nearest Starbucks.  For the city-folk, it includes an app to locate a Zip Car.  All of these come with easy lists, or are searchable via text or voice input.

Instead of going into several dedicated apps to do the same “on the fly” searches, you can just stay within the “Where” dashboard.   They also have a widget for the Droid that will give you the latest alert on any of the categories you have displayed.  The widget still needs some work, but is useful.

There is a similar function to “FourSquare” that encourages venue checkin and reviews. Foursquare is  the much bigger app for the “hey look where I’ve been crowd”, but “Where” should be watched.

What is interesting about both “Where” and “Foursquare” is how they took a

Foursquare places near me - Interesting...

working model on mobile and morphed it into something more useful.   “Where” actually went backwards to go forward.  They observed that the single function search and LBS apps were good but cumbersome to use in a real life use case.  For example, let’s find a movie to see, a place to eat and maybe a club later on.  “Where” handles that use case.  “Where” re-invented the information portal.

For the record I have no idea what the top secret Delta Facility or the Mothership are in my list.  But I will now have to check them out!  If this is my last blog article you will know why!

My Mother's Day Trip - on Foursquare

Foursquare capitalized on the fascination with Twitter and tweeting your status and focused it on venues.  This creates a social scene network.  Where are your friends?  Do you want to see them?  What do they think of that bar, restaurant, deli, etc?  It is a real time social networking app that is part Twitter, part Zagat’s, and part dating and hook-up.  Foursquare also uses location based services to locate you and give you a list of close by venues for you to check-in.

Both of these apps are using geo-located search technology to make their apps very easy to use.  They are both ad supported.  “Where” has a coupon tray for local coupons on products and services.  They both provide functionality that is superior to a vanilla Google search.

So what do they need to move to the big time?

Foursquare is clearly in the Zagat space.  Foursquare is what the mobile version of Zagat should be.  Foursquare and Zagat announced a partnership in February.  The combined application should be interesting!  To the leading edge augmented reality crowd –  yes I have tried Zagat on NRU – its very cool and the whole subject of augmented reality will be the topic of a future article.

“Where” needs the venue reviews and overall utilization that Foursquare and Zagat enjoy.  Additionally “Where” can benefit from the social networking features of Foursquare.   What I am not to subtly suggesting is that while Foursquare and “Where” have definitely moved the bar (no pun intended 🙂 ) , they are much more compelling together, and eventually even more compelling in a real partnership with Zagat.

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Filed under advertising, android, blog storming, cloud computing, Content, CTIA, Droid, Droid Incredible, facebook, HTC, HTC Incredible, Love, mobile, mobile advertising, Mobile Application Stores, mobile commerce, reviews

HTC Incredible – The Bright Side

After getting lots of comments on the frank discussion of my new Droid, I decided it was time to give the other part of the story.  In general, I really like this new superphone.  Yes, I’m still having battery issues.  I  recently had a day in NYC, away from my home office, and I was down to 15% by noon.  But lets not dwell on that.

I have downloaded about 30 free apps for my phone.  I have kept about half of them and trashed the rest.  My advice is to stick to brand name content and carefully reviewed apps.  If you just browse and download whatever you like, you will have many apps that don’t work or worse…

While the HTC Friends widget gets lots of publicity, the individual Facebook and Twitter Apps are better for me.  For the record I use “Peep” for Twitter.  The Foursquare app works well, the LinkedIn app – not.

Many of the most useful apps are targeted at managing your Droid phone.  Among these I recommend “Lookout”.  This is a combined virus scan, backup and lost phone locater – and is presently free.   As I mentioned in my first review a Droid is more like a PC.  When you download  “Caveat Emptor”   For the lost phone feature, you can locate your phone on a Google Map on the Web and even have it emit a siren sound.  Warning- don’t give your web lookout password to anyone or you will likely have a siren in your pocket at the worst possible time!

The widgets that come prepackaged for managing Bluetooth, WIFI , GPS and mobile networking are very useful in managing battery life.  Just keep everything off that you really don’t need.  I have found the GPS is a particular battery hog.

For syncing music, I finally got SallingMedia to work.  The trick is to create playlists for anything you want to sync and then to just sync those lists.  For video you can just drag an mp4 into the video folder on your phone.

One of the pleasant battery surprises was that I was able to watch a 2-hour movie on my phone and still have over 50% battery left!  There are a couple of decent free video players in the app store.  You should try mvideoplayer or stream media player. ( A free shout out to anyone who correctly guesses which movie I debuted on my droid –  there is a hint in this article)

A key to the usability of my Droid is mastering the notification pull down.  Just slide down your finger from the top Verizon logo and you bring down a list of recent emails, messages, program alerts, etc.

For sheer fun there are many “soundboards” in the app store.  These soundboards provide famous sound clips for many movies and TV shows.  I downloaded several and keep them in a folder.

Another app that I like is “barcode”.  It is a build in barcode reader that auto generates a search and shopper price comparison.  Don’t know if I ever will really use it “in real life”- but it’s pretty slick.

I also downloaded “SkyDroid”.  This is the one paid app I have.  It cost 99 cents.  It provides a GPS function linked to golf courses.  I am playing a round on Friday, so I’ll let you know how it works.  The website has a nice interface to map out any golf course that is not yet in their database, and of course it uses Google maps.  It took me about 30 minutes to enter the local course.  I am sure it will not help my golf game, but it is a cool thing to have.

There are apps that are un-Verizon-like in the store.  These include porn, a way to download “free” mp3s and a program to turn your Droid into a broadband modem for your laptop.  The former is surprising for the normally protective Carrier, the later 2 are ways to violate your contact TOS and bypass Verizon’s own broadband connect service.  The world of openness has its consequences.  You have to exert personal responsibility – just like the real world.  Just be careful if you give one of these to a minor.

Lastly, my absolute favorite feature on my Droid is the voice recognition with speech to text.   This is really great.  I thought my biggest issue would be with the virtual keyboard – however I respond to most messages and emails by speaking into the phone.  Imagine – a phone you can speak to!  What a concept.  The voice recognition can be used for almost any text input field. I have used it for emails, SMS, Google searches and contact searches.  Its accuracy is very good – although it needs a little work on its Yiddish!

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Filed under blackberry, Droid, Droid Incredible, E-Commerce, HTC Incredible, iphone, Ipod, location based services, media, mobile, mobile advertising, Mobile Application Stores, new media, New York, Open Network, opensource, porn, reviews, sex, skype, smart phone, Smartphone, Social Media, social networking, Twitter

Appvertainment from Jobs-Apple and the iAd

The announcement of iPhone OS4 changes the Smartphone  world – yet again.  As Steve Jobs described the 7 tent poles of the new iPhone/iTouch/Ipad OS, it was clear that the tent was not quite large enough for everyone. The center pole of this tent is clearly– iAds.

The raison-d’etre  for the much heralded multi-tasking feature is Appvertainment.  (e.g. iAds).    Do not be distracted by the fact that he introduced multi-tasking first and iAds last.  They are intimately linked.

Apple is pursuing their app centric  vs. search (Apple vs. Google) strategy for smartphones  through the introduction of their own OS integrated  ad serving technology.  Multi-tasking is the key component in this ad strategy to permit a user to return to an app after an ADHD moment is fulfilled by playing with a cool appvertainment.  Without multitasking you lose your application state/status and have to start over again.  Jobs is trying to change user behavior and reward users for clicking on an ad with an engaging experience, instead of punishing them by having them have to re-start their app.

Appvertainment targeting was not discussed. The social  and geolocation information that the host apps maintain on users will most likely be used for targeting purposes.  The Apple social game network API will no doubt  be used for providing this targeting information for game hosted appvertainments .    Apple is betting that App hosted ads will be valuable than Internet style search ads.

Jobs boosted that the Apple platforms would be capable of serving 1 billion app-ads per day by the summer of 2010.  Even if we cut that number in half and apply a modest $10/CPM ad rate – that represents daily gross appvertainment revenue of  $5M.  Apple’s vig on the ad revenue is 40%.  This is easily approaching a $1B+ annual revenue opportunity for Apple.

Click for full commercial

Another interesting aspect of this strategy is that Apple is clearly focusing on large brands and advertising agencies – in other words, the folks with the largest budgets.   This clearly makes sense.  The cost of an appvertainment production can easily be in excess of $250K+.  The inclusion of integrated and compelling video with engaging interactivity is not the domain of amateurs, but rather professional digital agencies.  The examples that Jobs demonstrated during his presentation (Nike, Disney and Target) are all major national brands with large budgets and big Madison Avenue agencies.

As I watched the presentation another thought came to mind –  “Is this legal?”  What would happen if Microsoft integrated a proprietary ad serving system in their OS and demanded 40% of the revenue of every ad served on a Windows machine?  This topic will clearly be discussed in the blogosphere and perhaps courtrooms in the future.

Did anyone hear a mention of sharing ad revenue with Mobile Carriers?

Another  “pole” of significance is the enhanced suite of enterprise features. Corporate CIOs have had a set of killer issues that prohibited the iPhone from significant corporate sanctioned and supported utilization.  Apple is trying to remove these roadblocks with OS4.  In addition to the enhanced  security and email capabilities is device management.  Device management includes the feature of permitting corporations to load their own private apps on the iPhone.    The execs at RIM should be concerned about their Blackberry franchise.

Apple would not be investing in enterprise features while maintaining an exclusive relationship with AT&T.  OS4 changes Apple from the Trojan Horse of a sexy consumer device on AT&T to a machine poised for world domination.

The competition between Google and their Android platform and Apple will only get fiercer.  Nokia is the only other global player who can play at this level.   Palm, RIM and even Microsoft will fight for the leftover niches.  It is a battle of the controlled and planed eco-system of Apple vs. the Open-Source world of Android.

The Apple tent has room for enterprise applications, has a new revenue source for app developers, and embraces big brands, ad agencies and publishers.  Adobe (no Flash support) and Google are outside the tent of OS4.  Microsoft got the biggest slight in this announcement as their mobile efforts were ignored as though not relevant.  And what about the mobile carriers?  Do they exist in the Apple world? Continue reading

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Filed under advertising, android, Apple, AT&T, Beezag, blackberry, facebook, Google, iPad, iphone, Ipod, iTunes, location based services, management, microsoft, mobile, mobile advertising, Mobile Application Stores, mobile commerce, mobile games, netbooks, new media, Newspapers, Open Network, opensource, pirates, smart phone, Smartphone, Social Media, social networking, Steve Jobs, Twitter, Web2.0, widgets, wireless

iWant my iPad – iJust don’t know why?

With the much anticipated launch of the iPad, I stepped back from the hype and techno glitz to ask the question,”Is Apple making the same mistakes of 25 years ago?”

The macro headline for Apple of that time would be “Great Product, lack of licensing and eco-system cedes market to Microsoft” So what’s different this time and what is the same?

The differences are that Apple, under Jobs is an innovation engine that is inventing new product classes – iPod, iTouch,  iPhone, iPad, etc.  The new products are launched and live in a ecosystem  under a benevolent dictatorship (or is it?).  One architecture, One way of getting apps, ads or “tunes” through their closed garden eco-system.  Everyone pays a tax to Apple to play.  This works as long as there are not viable alternatives to the Apple product.

In the case of the iPod, Apple’s eco-system became so powerful that it all but squeezed out all comers. Does anyone own a Zune?  The iPhone, however,  will likely be a different story.

The iPhone was the techno-product equivalent of a genetic mutation, the first of a new species.  It leveraged the eco-system of the IPod , then enhanced it with a vibrant app store.  So what’s the problem?   Apple’s problem is that Google is not the Microsoft.

The Android Platform will mutate and evolve dozens of times a year.  The Apple Iphone is on pace for one major release a year.   Add to this mix Nokia’s Symbian platform, Palm, Blackberry , and yes even Microsoft – and the challenge to Apple’s smartphone bonanza is formidable.   The challengers permit innovation from many hardware vendors  ( HTC, Samsung, Motorola and LG  to just name a few).  The innovation of smartphone products with a common eco-system(s) (Android, Symbian, Nokia, etc) will be more than Apple can bare.  Their share will become a significant but much smaller niche.  This will happen unless the iPhone OS is permitted to evolve outside of Apple.  Since the history of Apple is to control their value chain, this is not likely.

But have no fear you Apple devotees.  Apple’s respond is to morph new species, not new versions of an old one.

Thus enter the iPad – Not a netbook, not a laptop, not an iTouch….  It’s something new- and yes it leverages the vibrant iPhone eco-system,  Another key aspect of the iPad strategy is cloud computing.  The more your “stuff” is stored online , the less you need mass local storage.  Ironically a leader in this space is Google with their Google docs.   I recently purchased a Netbook for around $250.  Rather than double that investment with a version of Microsoft Office, I use Google Docs.  For most use cases it works great and all the docs are backed up – check that – live on the net.  If the iPad is going to squeeze in between netbooks and laptops, it has to have cloud computing for email storage, simple “office-like” apps and document storage.

Is there room in this Darwinian e-volution tree for this hybrid being?  Apple is betting yes – and if successful it will provide them another 5 year run before competitors really catch up.  In the mean time, they invent a new product category, while the previous product hits start to get caught and even surpassed from a market share and innovation standpoint.   Apple cannot afford to compete in every e-category of consumer products with 100% of the innovation – no company can compete with the entire industry.

The secret to this strategy is not to suffer from innovators dilemma.  Apple seems very content to re-invent products categories, even if they diminish the position they have in a previous market.  It is hard to come up with many examples that rival such a strategic culture.   Rather than invest in two more iPhone iterations or faster innovation on an Ipod – they re-invent them all.  This is the truly amazing aspect of Apple and can only come directly from Steve Jobs.  They bet the company on continued hit products.  The strategy works as long as the hits keep coming and Jobs remains at the helm.  Apple would not have been able to sustain a “Vista-like” disaster and have a flagship product be a complete bomb for years.

So – now its off the Apple store to buy my iPad.  Why?  I don’t know – but I’m sure I’ll like it when I figure it out.

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Filed under advertising, android, Apple, cloud computing, iPad, iphone, Ipod, iTunes, mobile

SNL Really!?! Really?

This past episode of SNL had a Toyota Prius commercial parody..

You can view it by clicking here:

What was even funnier than the skit was the targeted advertisements for this video clip on the NBC website.

When I first viewed it on the web I was shown a Toyota Sienna commercial. Would Toyota want to sponsor such an anti-Toyota commercial parody with Toyota’s advertising budget? Really!?!

Not to be satisfied with just one viewing, I reloaded the web video to see what I would get next. I was pleased that the Toyota Sienna ad had been replaced…… by a Lexus Hybrid Ad! Really? Really! The ad voiceover describes that while others are just now building hybrid cars, Lexus hybrids have traveled over 5 billion miles. This is the ad that runs before a skit on a Toyota hybrid that will not stop? Really!?!

To be truthful in my advertising of this advertising faux pas, these Toyota Ads , along with ones from, Sprint, Mercedes, Audi, Nissan, a Broadway Play and other food products. This ad rotation seemed to be running on all videos on the SNL site.

The Mercedes ad shows one of their cars rolling and bouncing down a test track highlighting its structural integrity in crashes! Really!?!

There was even an ad for the “Parenthood Driving Challenge”, sponsored by Nissan,

Despite this “run of site advertising mode”, Toyota and their agency cannot be thrilled at the commercial parody coupled with their partial sponsorship of their own humiliation.

Really!?!

Lastly it is worth asking, ”Did Ford actually sponsor that commercial parody?” It is their most effective advertisement in a long time. Really!

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Filed under advertising, Automobile, mobile, mobile advertising, Toyota, Web2.0