My Resume

Steven Spencer

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Steven Spencer



Accomplished Business and Technology Executive with strong skills in business leadership, technology and business operations. Provides a unique and compelling blend of management expertise that spans technology (engineering, project, quality, vendor and product management), business development (including marketing, advertising and strategy), and executive responsibility.

Expertise spans the following disciplines:

Analytics Media Strategy Product Management
Content Licensing Business Development Mobile Advertising
Mobile Content and Applications Social Media Project Management and Budgeting
Quality Management Intellectual Property E-Commerce


September 2008 to Present    CAYUGA SERVICES LLC, NEW YORK, NEW YORK

Digital Media, Social Media, Online Music, Mobile Marketing, E-Commerce Consulting

  • Consulting Chief Executive and CTO Assignments

Clients have included Tier 1 mobile carriers, Major Equipment Manufacturers, Mobile Ad Networks, Social Media, Music and Video Services, global MVNOs

Project/Program Management, Budgeting, Architecture, Vendor Management

Provide expert IP consulting for Patent generation and defense

  • Consulting Chief Technology Officer, Spectrum Mobile

Provided Mobile Architecture, Network and IT, for ad supported Mobile service

Architected Analytics Platform

Managed Vendors to successfully implement service

  • Consulting Chief Operating Officer and Chief Technology Officer,

Initiated, established and manage all company operations and procedures

Marketing, Product Management, Financial and Budgeting, HR, Information Technology

Successful Alpha Launch of Product within first 10 weeks

Initiated, established and manage all company operations and procedures

Product Mgm’t, Financial and Budgeting, HR, Dev’l, QA, Network Ops, Marketing

Lead Operations for virtual staff across 3 continents (6 internal, 25 contractors)

Successful Alpha Launch of Product within first 10 weeks

  • Yankee Group – Mobile Analyst

Provide Strategic and tactical project consulting

Lead client strategy workshops

Author Blog on Yankee Group Website  September 2004 to August 2008UPOC NETWORKS, NEW YORK, NY

Mobile Messaging, Social Media, Online Music, Mobile Marketing and Premium SMS Billing Transactions

  • Recruited by investors as Chief Technology Officer of turnaround management team
  • Requested by Acquirer to remain with newly merged company as CEO & Board Member 
  • Appointed to Board of Directors of Dada Entertainment, a JV between Dada and Sony BMG

Led turnaround in technology, product realization and marketing

Managed increase in revenues by over 250%, with a 50% reduction in costs

Personally led sales efforts with major clients (Virgin Mobile, Starwood Hotels, AT&T)

Positioned company for successful acquisition by Dada S.P.A. in 2006

Managed the successful post acquisition business and technical integration with Dada USA


March 2004 to September 2004CRITICAL MENTION, NEW YORK, NY


Web-based television search and broadcast monitoring service

  • Led technical deployment and new product introduction for start-up video syndication business
  • Managed development and operations as hands-on Consulting Chief Technology Officer

April   2000 to


March 2004PINNACOR (Previously ScreamingMedia), NEW YORK, NY

Provider of syndicated business and financial Information to web and wireless services 

  • Recruited as General Manager and Executive Vice President Wireless Division
  • Participated in IPO road show promoting company to investors, IPO in 2000
  • Promoted to Chief Technology Officer
  • Managed team of 125 engineers and product managers in four locations
  • Led the transformation of  Pinnacor to an enterprise class technology service provider
  • Commenced building the Wireless start-up business at Pinnacor in mid 2002
  • Achieved first year revenue in excess of $5M with minimal company investment
  • Wireless business was self-funded with upfront customer fees
  • Managed sales, business development, product management and  technology for wireless division
  • Led successful contract negotiations with AT&T, Verizon, Vodafone, T-Mobile, Virgin Mobile, Cellular One, Comcast, Boeing, Lufthansa and LodgeNet
  • Pinnacor was acquired by CBS MarketWatch in 4Q2003 for $110M
  • The combined entity was acquired by Dow Jones in 2004 for over $500M

  June 1980 to



Provider of Telecommunication Infrastructure and Systems 

  • Assigned to lead new Wireless Data Business in 1998 (Managing Director)

Overall business leadership for wireless Internet business

Created the fundamental vision for the establishment of the business

Recruited world class team which totaled 45 engineers, business developers and analysts

Established key industry-wide partnerships on a global scale

Provided business discipline and results focused management to emerging products

Successfully implemented business goals with timely product commercialization


  • Appointed to lead internet appliance business at AT&T Consumer Products in 1997 (Director)

Initiated and led establishment of a new Internet appliance business

Overall project leadership and strategy for multimedia communication devices

Managed market research, feature identification, project plans and business cases

Established and led key alliances both within Lucent and with outside firms

Commercialized the first a Internet appliance for Lucent Technologies

Developed “Smart Phone” business strategy, including content integration

  • Promoted to Director, Business Development in 1995

Developed the vision, strategy and implementation for a new data-oriented business

Managed a large cross-functional team to achieve business goals

Established a comprehensive network software strategy for Internet services

Led Strategic alliance formation with Sun, HP, Intel and other companies

Efforts led to the creation of the Internet appliance business at AT&T Consumer Products

  • Promoted to Project Manager, Visual and Multimedia Communications in 1993

Founding member of  multimedia start-up business within AT&T

Managed creation and deployment of business processes

Led media relations, sales training, market messaging and PR program

Negotiated strategic customer alliances

  • Promoted to Manager Advanced SLC Systems in 1990

Overall commercial responsibility for Digital Loop Carrier Systems

Led the project from concept to successful market introduction

Created pricing, feature and manufacturing strategy

Led development of sales training and bid response strategy

Product has had annual sales in excess of $500M since 1994

  • Promoted to Supervisor – Advanced Digital Interface Group in 1985

Responsible for strategic technical planning for AT&T Access Business Unit

Led AT&T analysis and negotiation team for Bellcore access standards

Designed, led and mediated customer focus groups

Efforts resulted in the successful introduction of the next generation loop carrier system

  • Hired in 1980, Matriculated from Cornell Masters Program in 1981

Architected and designed for manufacture various hardware, software and firmware products for fiber optic transmission systems



  • Stern School of Business, New York University

Master of Business Administration  (Marketing) -With Highest Honors -1987

  • Cornell University, Ithaca, New York

Master of Engineering (Electrical Engineering) -1981

  • Union College, Schenectady, New York

Bachelor of Science (Electrical Engineering) -1980


  • Praxis/Cranfield Centre for Personal Effectiveness -1999
  • Wharton School of Business – Executive Negotiation Workshop -1997
  • Cranfield University Partnership Leadership Program -1996
  • Wharton School of Business – Strategy Implementation Workshop -1995
  • Wharton School of Business – Mergers and Acquisitions Workshop -1994


  • Board Advisor for Several Early Stage Mobile/Advertising/Internet Companies
  • Executive Board Member, CTIA Internet Caucus
  • Frequent industry event speaker, have spoken at over 25 events in the last 5 years
  • Author of Blog on Advertising/Social Media/Mobile with over 2000 weekly subscribers
  • Chairperson of the Mobile Content Working Group of CTIA
  • Honored with Union College Outstanding Engineering Alumni Gold Award
  • Alumni recruiter for Union College
  • Member Beta Gamma Sigma Business Honor Society
  • Author/Inventor of nine communications patents
  • AT&T “Best Boss” Award
  • Successful management of Pinnacor documented in a Harvard Business School Case Study
  • Success of Upoc Social Networking documented in several academic papers published by Polytechnic University and IEEE
  • Served local community non-profit organization over the past 20 years in roles of VP of Fund Raising, Membership,  Publicity,  Community Programming , Planning and President




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