Category Archives: New York

Scanning your Life

It is not often that someone shows me something in tech that makes me go “WOW!, that’s cool”.  I had such a moment recently when I met Jonathan Bulkeley, CEO of ScanBuy.  Regular readers of this blog know that I rarely promote products and services, but rather just give my “guy on the street” views.

Unless you are George Bush Senior, you know that there are barcodes on everything.  There are the ubiquitous  1-D UPC codes that you see in the supermarket and a host of new 2-D barcodes.  With the inclusion of barcode readers in smartphones (my Android is very capable in this area) you can go to a store, scan the barcode and be linked to product information websites, Google shopper, Amazon, etc.  You can do instant online price comparison in a store, and if you like purchase the product.  It seems that stores are catching on and are starting to put there own barcodes on products that then links back to their own website, not a competitor’s.  This is not the “WOW” part.  I’ve been doing store scanning  for some time.  Its fun and seems to thoroughly annoy sales staff (and sometimes my wife!)

The company that Bulkeley runs is the one that produces the Android app that I use to scan barcodes.  You can think of a barcode as a web url that directs the application to go to some specific website or activate an application.  You can imagine that the directory service of linking codes to a website is an interesting business area.

Now for the “WOW” moment.

When I was talking to Bulkeley,  he showed me his business card that had a 2-D barcode on the back.  He said, “go ahead scan it”.  When I scanned it, the application opened up the contact manager on my phone and auto-populated all of his details and asked me to confirm.  That was WOW.

You see ScanBuy and its consumer facing ScanLife website gives you the opportunity to have your own personal 2-D barcodes that link to a website or launch a contact application.  There are codes you can make for websites, phone numbers, SMS, Twitter, and even a menu of items.

Here is my contact 2-D Barcode:

And here is another that links to my personal Website:

And yet another that I made to link to my favorite Youtube video. I bet you can’t guess which one?

You can even change the destination website of any barcode on the ScanLife website.  If you have a smartphone with a ScanLife application, you can scan these codes directly from your computer screen.

He told me his daughter has a barcode on her dorm door and changes the website with her mood and likes.

I could envision a whole new market in fraternities, sororities and dorms.  No need to put a piece of clothing on the door knob as the signal of an “overnight” guest.   Just make sure your roommate scans before he enters!

But as they say – Wait –there’s more to this story….

A day later I was taking the train back to New Jersey from New York.  The train was full and I was sitting alone in two facing seats.  Three others came to occupy the other spots.  There were two young women – maybe 22 – one with bright purple hair and lots of interesting body art and the other very blonde and pixie-like.  Their androgynous boyfriend rounded out the group.  Needless to say, I did not have much in common or much to say as the went on about their art exhibits and music performances.  This was not the “Hey! how about those Yankees?” crowd. And I was not up on the latest exhibit in the Village.

This all changed when Miss Pixie took out her Android phone.  Ah!, now something of a connection.  We had a long discussion on apps and her favorites. Her two interesting friends also had Androids, but older models (at least 6 months) and seemed behind the curve.   Pixie liked the same apps I did.  I am not sure what to conclude from that, so moving on…..

She had Twitter, Facebook, Foursquare, Skype and Google Navigation.  Her really favorite “cool” app was, you guessed it –  ScanLife.  She did not even know the name of the company, just that she could use it when she shopped.

At this point her rather purple,  pierced  and tattooed friend perked up and said , “I always wanted to get a barcode tatoo.”

Not wanting to waste a good promotion opportunity for Mr. Bulkeley’s company, I explained how she could have her own personal barcode that linked to something that she could pick, and even change.  She was delighted and copied down the info.

For this group of avant-garde artists, it was one more cool thing to adorn their body with , and something they could scan with their phones.

The train pulled into my stop and my new friends, who were brought together by our Droids and barcodes, parted ways.

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Filed under advertising, android, Apple, Droid Incredible, E-Commerce, facebook, Google, iphone, mobile, Mobile Application Stores, mobile commerce, mobile games, new media, New York, Rangers, sex, skype, smart phone, Smartphone, social networking, Twitter, wireless

Twitter as Mainstream Media for Israeli/Gaza Conflict?

It was 18 months ago that I first wrote about the extension of real, shooting wars to the social media battleground.  This past week saw a return of cyberspace prominence in the Israeli/Gaza blockade.   The first story that flooded Facebook, YouTube and Twitter was the violence that occurred on the Mavi Marmara.  As this story exploded across the traditional press outlets, videos were available on YouTube showing the actual helicopter boarding of the ship and the attack on the soldiers, which was followed by deadly violence. In this case social media added some perspective to a very volatile issue.

What I found particularly interesting was the coverage of the next ship that attempted to land in the Gaza, the “Rachel Corrie”.  The name of the ship is a reference to an American woman who was killed in Gaza in 2003.   This ship was due to meet up with the Israeli navy early Saturday morning.  I was quite interested in what would happen and tried to get information from traditional media websites throughout the evening in New York.  Much of the information I found was old.  Old in this case means at least 12 hours.   Around midnight NYC time ,  Twitter seemed to become the major news source.  This was fascinating.  Tweets were coming in fast and furious.  This is the first time I experienced the “fog of war” in real time social media.  Reports came in about the ship being boarded, stopped, not stopped, trailed by naval ships, proceeding to Gaza, going to Ashdod, being inspected by International representatives, and so on. Rumors followed Rumors.

The Jerusalem Post reported that the ship had been boarded three hours before the actual event.  This report seemed to be in response to an earlier Tweet that seemed credible.  A credible Tweet as a source?  The Jpost eventually retracted their story, but not before their report was Tweeted 1000’s of time as credible.    The problem is what is a credible Tweet?  Twitter is an environment where anyone can broadcast anything.   The need for instantaneous news on any world event has put news organizations in the position of trying to sift through 1000’s of Tweets to determine what may or may not be happening.  Most Tweets about the Rachel Corrie were re-Tweets of other rumors that were then reinforced by their sheer volume of messaging.  As the trending stats of the Rachel Corrie become higher and higher, it attracted the spammers and the truly crazy people.  Yet through all of this,  I was updating the Twitter role of info on the Rachel Corrie.  The information pipe became even more stuffed with offers for good, services, merchandise and other threads about the ship that described  what was or was not happening.

For the record, the ship was eventually boarded and led to the port of Ashdod where the crew and passengers were deported from Israel and the goods inspected, before shipment to Gaza.  The ruling Hamas Party in Gaza has subsequently refused to accept the aid from the Rachel Corrie becuase it was trucked through Israel. This ship made less worldwide headlines because there was no attack on the naval boarding party and the ship sailed peacefully to an Israeli port.  However, this crisis is far from over as Iran now proposes to use its Navy to escort blockade running ships.

Will we continue to rely on Twitter as the front line of information gathering if this situation escalates even further?  The Israeli Defense Forces (IDF) maintains a Twitter account to answer journalists questions and give them real time information on fast moving stories.  During the Rachel Corrie event they responded to a false story in the Jpost as follows:

Twitter is a mix of first hand accounts, rumors, government accounts, and just plain  propaganda.

In the case of the Rachel Corrie what would have happened if Twitter had been flooded with purposeful and coordinated false information?  Suppose Tweets circulated that the Israeli navy blew up the ship?  These false Tweets get re-tweeted thousands of times.  Mainstream media picks up the story and then reports the false reports.  Riots occur, real people get killed; Politicians take public stances that are difficult to back down from.  Fantasy become reality.  By the time the truth is known, it is too late and a real war has begun.   Sound fantastic?   This has happened, almost….

It was October of 1939 when Martians invaded the State of New Jersey.  Panic ensued.  Orson Wells and his epic War of the Worlds was of course just radio fantasy.  We could only imagine what might have happened if he had a Twitter account at the time.

Here is Russian Television’s Report on the Rachel Corrie Ship

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Filed under Aljerzera, facebook, Gaza, IDF, Iran, Israel, mobile, New York, politics, Rachel Corrie, Social Media, social networking, Twitter, You Tube

Augmented Reality? Really?

I have tried over 100 apps on my new Super-Droid, the HTC Incredible.  One of the more interesting and  hyped areas is that of Augmented Reality.  Here is the  Wikipedia definition for AR –

Augmented reality (AR) `is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.”

On my Droid, most AR applications are a mash-up of GPS, Google search, camera viewing, compass heading and overlay visuals.   The overlays are anything from tourist locations, buildings, roads, bars, restaurants, and of course Starbucks.   You look at your phone as the phone’s camera looks at the world and adds its own heads up display (HUD).

While these apps have an “Ubber-Cool” factor, AR does not yet seem to have found its mainstream raison d’être.  Its fun to show your friends and get them to say  -“ooo”, and “ah”, but then what?

Who is going to walk around holding their 4 inch screen in front of them while looking for something and following an arrow in their AR world?  All sorts of enhanced navigation programs, either for driving, walking, hiking or public transit already exist with great mapping displays.  The potential fro AR is likely huge in the future as the applications further develop.  But for now, it is early days.

If you want to try out AR for and judge for yourself here are 5 programs you can download for free on a Droid.

-Layar

A Legal Neighbor listed as a "Bar" - needs some work..

Layar  (get it –  LayAR) is an environment that permits others to development AR functionality on displays and maps. It is in essence an AR aggregation platform – an AR browser- that is mostly ad supported with some premium subscription services.  I can use my virtual Droid HUD to find everything from apartments, nearby Tweeters, Foursquare locations,  local wikipedia entries and even the weather.  Weather?  Yep – look through the HUD and see an AR cloud superimposed in your view with the temperature on it.  There is even a weather app for tornado warnings.   If you have to look through the phone to determine you are looking at a Tornado, its may be Darwin Award time.

A Landmark on Foursquare

Just because you can do something with technology does not mean you have to do it!  Similar to overall smartphone apps, let a million apps bloom and something good will happen.

Here is the web catalog of all Layar powered AR apps.

-Laser Level

The program superimposes perpendicular red “laser” lines in your HUD to help you straighten that picture you just hung.  The app works pretty good, but not really efficient for hanging pictures and I would still want my contractors to use a physical level.

-3D Compass

This app floats a compass and a map on your screen, along with speed and altitude.

Its fun to play with this app when I take NJ Transit into NYC.  For the record, the trains hit a top speed of around 60 mph, New York is east of New Jersey, and the train rarely gets airborne.

-Zagat NRU

This is a curious app that displays all Zagat rated venues within circular range bands, arranged by compass heading.  Its great to showpeople, but then what?  Okay gang lets go to this new Italian restaurant; we have to walk at 37.6 degrees  NNE for 1.5 km?

-NYC Wayfinder

Hold up your HUD display and it will point out subway entrances.  Does it also paint a target on your back and add a European carry-all to you, virtually?

The potential for AR applications exists and like any technology in its early phases, many potential uses will be explored.  What is amazing is how relatively easy it is to make this apps with the basic tools and capabilities of the Android (and yes, iPhone too)

What will the killer AR apps be?  I have two predictions for AR apps.

My first prediction is for massive multi-user, AR enhanced games.  Pick your favorite version of Human/Zombie, Capture the Flag, etc –   and have all the players be able to track each other in an AR enhanced world and even “shoot” each other and record “hits”, all in augmented reality.  This can take the collaborative gaming experience of the XBOX 360 and get everyone outside actually running around and exercising.  Just like kids did before computer games.  Ironic…..  Of course this is what he U.S. military does, for real. So who would be most motivated to fund and produce such an app?

Another interesting app, assuming the key development enabler of cheap AR viewing glasses will be virtual tours.  Instead of holding a small screen, view the AR world all the time?  I could easily see tourists using these to get around various venues and even have embedded virtual tour guides pointing out local areas of interest.  Imagine visiting the ancient Roman port of Caesarea in Israel and having your virtual guide enhance your view to show you what it really looked like 2000 years ago – virtually. For Real.

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Filed under Augmented Reality, Droid, Droid Incredible, E-Commerce, facebook, Google, HTC, HTC Incredible, humor, iphone, Ipod, mobile, mobile advertising, Mobile Application Stores, mobile commerce, mobile games, New York, reviews, social networking, Twitter, Verizon, wireless

HTC Incredible – The Bright Side

After getting lots of comments on the frank discussion of my new Droid, I decided it was time to give the other part of the story.  In general, I really like this new superphone.  Yes, I’m still having battery issues.  I  recently had a day in NYC, away from my home office, and I was down to 15% by noon.  But lets not dwell on that.

I have downloaded about 30 free apps for my phone.  I have kept about half of them and trashed the rest.  My advice is to stick to brand name content and carefully reviewed apps.  If you just browse and download whatever you like, you will have many apps that don’t work or worse…

While the HTC Friends widget gets lots of publicity, the individual Facebook and Twitter Apps are better for me.  For the record I use “Peep” for Twitter.  The Foursquare app works well, the LinkedIn app – not.

Many of the most useful apps are targeted at managing your Droid phone.  Among these I recommend “Lookout”.  This is a combined virus scan, backup and lost phone locater – and is presently free.   As I mentioned in my first review a Droid is more like a PC.  When you download  “Caveat Emptor”   For the lost phone feature, you can locate your phone on a Google Map on the Web and even have it emit a siren sound.  Warning- don’t give your web lookout password to anyone or you will likely have a siren in your pocket at the worst possible time!

The widgets that come prepackaged for managing Bluetooth, WIFI , GPS and mobile networking are very useful in managing battery life.  Just keep everything off that you really don’t need.  I have found the GPS is a particular battery hog.

For syncing music, I finally got SallingMedia to work.  The trick is to create playlists for anything you want to sync and then to just sync those lists.  For video you can just drag an mp4 into the video folder on your phone.

One of the pleasant battery surprises was that I was able to watch a 2-hour movie on my phone and still have over 50% battery left!  There are a couple of decent free video players in the app store.  You should try mvideoplayer or stream media player. ( A free shout out to anyone who correctly guesses which movie I debuted on my droid –  there is a hint in this article)

A key to the usability of my Droid is mastering the notification pull down.  Just slide down your finger from the top Verizon logo and you bring down a list of recent emails, messages, program alerts, etc.

For sheer fun there are many “soundboards” in the app store.  These soundboards provide famous sound clips for many movies and TV shows.  I downloaded several and keep them in a folder.

Another app that I like is “barcode”.  It is a build in barcode reader that auto generates a search and shopper price comparison.  Don’t know if I ever will really use it “in real life”- but it’s pretty slick.

I also downloaded “SkyDroid”.  This is the one paid app I have.  It cost 99 cents.  It provides a GPS function linked to golf courses.  I am playing a round on Friday, so I’ll let you know how it works.  The website has a nice interface to map out any golf course that is not yet in their database, and of course it uses Google maps.  It took me about 30 minutes to enter the local course.  I am sure it will not help my golf game, but it is a cool thing to have.

There are apps that are un-Verizon-like in the store.  These include porn, a way to download “free” mp3s and a program to turn your Droid into a broadband modem for your laptop.  The former is surprising for the normally protective Carrier, the later 2 are ways to violate your contact TOS and bypass Verizon’s own broadband connect service.  The world of openness has its consequences.  You have to exert personal responsibility – just like the real world.  Just be careful if you give one of these to a minor.

Lastly, my absolute favorite feature on my Droid is the voice recognition with speech to text.   This is really great.  I thought my biggest issue would be with the virtual keyboard – however I respond to most messages and emails by speaking into the phone.  Imagine – a phone you can speak to!  What a concept.  The voice recognition can be used for almost any text input field. I have used it for emails, SMS, Google searches and contact searches.  Its accuracy is very good – although it needs a little work on its Yiddish!

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Filed under blackberry, Droid, Droid Incredible, E-Commerce, HTC Incredible, iphone, Ipod, location based services, media, mobile, mobile advertising, Mobile Application Stores, new media, New York, Open Network, opensource, porn, reviews, sex, skype, smart phone, Smartphone, Social Media, social networking, Twitter

Is Facebook a Culture?

This afternoon I had an interesting debate with several colleagues about the roles and differences of brand and culture.

Can a product or service create a culture of customers?

Choose Wisely!

Choose Wisely!

While creating its own culture is the holy grail of a brand manager, it is rarely if ever achieved. A well executed brand will have consumers associating positive qualities about the product or service. The brand will elicit emotional reactions and creat a self-branded consumer image through these positive traits.

For example the Mercedes brand denotes luxury, class, status, sophistication and wealth. Mercedes has invested heavily to create their brand. Their customers feed off this image. If you own a Mercedes you are …..fill in the blank. This is, however, an example of good branding, not a culture.

By the way, what I associate most about Mercedes is a significantly different Brand image.

Mercedes Branding?

Mercedes Branding?

Culture is anthropological. It is a collection of societal norms, behaviors, customs, beliefs and values. Culture requires human contact, communication and structure.

Cultures exist at many different levels. Nations, religions, regions, teams, and companies all have cultures. Any collection of humans that interact on a regular basis will develop a culture. Successful companies understand the importance of corporate culture and attempt to manage the culture to support their product/service creation and delivery process. Conservative companies such as utilities or financial institutions will have a conservative culture to match their conservative brand. Standard offices, boring office art, formal business attire, strict hierarchy and low risk taking would be a typical culture for these brands.

alley1Emerging data service companies in Silicon Alley will likely be more progressive. Open office plans in a remodeled loft building, funky furniture, relaxed (but always stylish) office wear, and more ad-hoc communications would be the culture to support a more avant-garde Web product. Culture supports brand. Brand does not create external culture.

 

Companies that produce products have cultures, what they produce has a brand.

There is a hybrid concept put forth by marketing consultants called “Brand Culture”. My view is that this is pandering to brand managers who want their brand to become a culture. It also pads the wallets of those pandering consultants. Good market branding on their part!

Brands can however tap into cultural trends and capitalize and what exists in different cultural groups. Brands can even strengthen and reinforce cultural values.
Sometimes this connection between a brand and it cultural constituents is planned and intentional and sometimes it just happens. Axe body products have created products that tap into the young teen boys culture. This is a culture desperately wanting acceptance from the recently discovered females. axe_million_dollarcapitalizes on their culture, their values, their fears and desires and created a brand image that with one quick spritz of their product, woman would fall at their feet. This sounds almost too ridiculous to be taken seriously.  Yet, from personal experience with a relative recently in that demographic, I can definitely say that the brand tapped into this culture as they doused themselves in Axe on a daily basis. Of course after several years of using the product and not having it deliver on its brand promise, the fantasy and the use vanishes.

Brands do not create culture.  Brands can capitalize on existing cultural trends and can even enhance pre-existing cultures.

Source:www.gaywheels.com

Source:www.gaywheels.com

An unintentional example of a brand tapping into a culture is Subaru. In the 1990’s Subaru realized that their cars were very popular with Lesbians. Their brand had tapped into a culture without a targeted plan to do so. To Subaru’s credit they realized their strength in this segment and have attempted to enhance their brand as being gay-friendly. Subaru was a major corporate sponsor for the Showtime series, “The L word”.L Word

This discussion leads to the title of this blog and one of this afternoon’s debate points. Is Facebook a culture? Do people who use Facebook form a culture?

My answer is no. Facebook is a reflection of the There are many diverse cultures that exist in our world. If you use Facebook try this exercise. List all of the cultures that you belong to outside of Facebook. My list would include: My immediate family, my extended family, my local friends, my life long friends, business associates, my religion, high school friends, college friends, etc. Each of these groups has a somewhat unique culture that is further encompassed by a New York Culture and an American culture. We live in many different cultural environments with some dominating others depending on any particular situation.

Do you have your list?

Log into Facebook and compare your Facebook network to your existing cultural groups. How many total strangers have you really met on Facebook that are outside of your pre-existing cultural groups? Do you associate Facebook membership at the same level as your religion? Your nationality? Your family?

Facebook is a service that is branded with qualities of worldwide reach, connections, communications, simplicity, etc. It may serve to connect existing cultures, strengthen and extend others, but a culture onto itself? Nope.

If you can think of a product or service that has manufactured and maintained an external culture that would stand shoulder to shoulder with any anthological culture, please post them in the comments of this blog.

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Filed under advertising, facebook, gay, holy grail, lesbian, mercedes, mobile, New York, subaru

Give Me Liberty AND Give Me Death?

Give me Liberty and give me Death?

Give me Liberty and give me Death?

This past Sunday, as I enjoyed a bagel with a schmear, I caught up on the news of the week. I read the New York Times and the local Newark Star Ledger. It is no secret that the newspaper industry is in a real (not virtual) death spiral due to its continual loss of advertising revenue. The fact that some of these same papers have some of the most trafficked web and mobile sites has done little to stem this river of red ink from the nations presses.

The demise of the our nation’s traditional print media is all the more ironic since much of the thoughtful, original news reporting that the Internet so eagerly scoops up is created by the same companies that the Internet and digital media are destroying.

With this as our backdrop, I want to point out a significant problem with advertising, whether it’s printed in the Sunday Newspapers or published on the Web.

The problem is proper targeting. Getting your ad to the right audience, at the right time and in the right context.

Exhibit A:

page1bBelow are photos of the front page and page two of the Newark Star Ledger for Sunday April 26, 2009. The lead story is the ever-increasing Swine Flu epidemic that originated in Mexico. The page one story continues on page two with a large picture of Mexican Nuns wearing surgical masks. The second story on page two concerns the spread of the Mexican Swine Flu to New York.

The most prominent ad on this same page is………

Liberty Travel page2to Mexico.

Clearly, someone at the Star Ledger was going for context sensitive advertising and matched the words Mexico in the feature story to Mexican vacation travel. How effective do you think a Mexican travel ad is these days? How much damage was done to the Liberty Travel Agency by having its Mexican Travel advertisement associated with perhaps the worse Flu pandemic since 1918?

Whether this was a machine driven algorithm or a soon to be fired intern who determined the ad placement, an improperly targeted ad can be more than just a waste of valuable marketing dollars, it can actually injure a company’s reputation.

Exhibit B:
Since I did not want to unfairly single out the newspaper industry, I also searched the Internet with terms such as “Mexico Flu”, “Mexico Travel: and “New York Flu”

The first set of interesting results I got were on the website “How Stuff Works?”

The snapshots I show below are very interesting groupings for included Google AdWords advertisements. In both cases, a travel ad is intermingled with ads touting the flu breakout and flu prevention. How impactful will those travel ads be? While not quite as egregious as the Liberty Travel example, it is clear that the Google Adwords targeting algorithm does not exercise the important trait of common sense.

nyflumexflu

 

Exhibit C:
My next example comes from the New York Daily News website. Here we go again!daily
There are several stories highlighting the danger of traveling, especially by air. The Swine Flu epidemic is spreading worldwide and what are the major ads on this page?

Delta Airlines and worldwide travel.

Not only is this a waste of advertising budget, it is socially irresponsible.

In all three cases negative editorial content is supported by ads for companies, which are completely out of sync with that content. Touting travel in general, and especially travel to Mexico, in the midst of several stories demonstrating the severity of an epidemic in Mexico is ludicrous.

Exhibit D:
In case you thought I would not include the paper of “All the News that is fit to Print”, I also searched the New York Times website for articles on Mexico. The result of that search is shown below:

picture-11Once again we have travel ads to Mexico. I was actually wondering if there could be legal liability for promoting travel to a destination with a public health crisis and a deadly virus?

For advertising to be effective, and have a substantial ROI , AND not be destructive to a company’s image, the ad must be precisely targeted to the target audience.

This is true regardless of advertising medium.  Print, Web, Mobile – the same rules apply.

Advertise to your precise audience with a product they are presently interested in purchasing.

This is very simple. For the three cases I mentioned above, take out the travel ads and place ads for hand sanitizers, surgical masks and health services.

The key is getting the right ad to the right person, in the right context and at the right time. You do all of this and you have an Ad that should have a nice ROI.

If you don’t target your ad correctly who is the Swine?

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Filed under advertising, Content, Flu, Google, Mexico, mobile, mobile advertising, New York, Newspapers, Swine Flu, Travel

Wireless, Politics, the Economy and Hockey

Sometimes if you just take a moment for deeper observation at an event you can get a sense of what pundits spend a lifetime interpreting. Last night I took my youngest daughter to a Ranger game. They lost in overtime, 3-2 to the Edmonton Oilers, so I will not dwell too much on the fantastic comeback, the grit and determination and the ultimate let down.

Here are my other observations during those 4 hours:

Observation 1 – Wireless Gen
My daughter sent and received approximately 120 text messages. She communicated to classmates about the homework she would have to do when she got home, she chatted with her cousin about God knows what, She took three calls, and she cheered the loudest in are section. She does not have ADHD, she just multitasks at the rate of a cyborg!! This is the next generation.

Observation 2- Politics

obama buttonThroughout the game the roving camera guys put crazed fans on the big jumbotron. Twice last night, the fan was wearing a big Obama button on their Ranger jersey. When they saw themselves on the arena scoreboard instead of pointing to their Ranger emblem, they pointed to the Obama button! If seems the hockey Mom and Dad demographic in New York went for Obama.
Observation 3- More Wireless
The Rangers have several interactive mobile promotions during the game. The simplest is a text to screen application where your message is displayed on the scoreboard. What is “interesting” is that you text to one shortcode, get a thank you message from another shortcode and then are instructed to text a third shortcode for a free wallpaper. Also, the thank you shortcode responds with “Thank you for voting!” Opps? Did I vote? Time to check that campaign provisioning!

NOTE TO NEW YORK RANGERS MOBILE DEPARTMENT:

I herby offer – pro-bono (maybe you can pay me with an autographed stick) to fix your mobile applications to make them coherent and effective; to have them run on one shortcode, with proper messaging before, during and after the user interaction.

Observation 4- The Economy

rangersuites

I made a quick count on the number of empty luxury suites last night. I stopped counting after 23. Madison Square Garden has about 60 suites for the well-heeled New York corporate crowd. While I have seen empty suites in the past, the number of dark boxes is very large. As a proxy for the recession/depression on Wall Street, just counting the number of flipped light switched on luxury boxes is a leading indicator of the economy.

Observation 5- The Economy – Oh Canada! (Or is it just the Oil(ers))

Since the Rangers were playing a Canadian based team, the national anthems of both Canada and the U.S. are sung before the game. I like the Canadian Anthem, and can sing it with the best of them. I have to admit I was never quite sure who Canadians are “on Guard” from?

Anyway, I observed a very large number of Edmonton Oiler fans, from Canada. This is unusual. Usually the out of town fans come from New Jersey, Long Island and Philly. This got me thinking. Is there some other geopolitical trend that has caused these fans to be in New York?

I came to three possibilities – either they paid for a tour before the dollar increased in value, or they all work for oil companies in Edmonton and have more money than they know what to do with, or they are Canadian “snow birds” who escape the harsh Canadian winter to bask in the less harsh New York winter. You decide.

Amazing what you can observe if you just take a minute to look!

iamaranger800

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Filed under economy, hockey, media, mobile, New York, obama, politics, Rangers, wireless