Category Archives: blog storming

“Where” is that Secret Facility on Foursquare?

One of the really interesting aspects of smartphone apps is the innovation and product mutation process.  Over the past couple of weeks I have downloaded over 100 apps on my Droid.  Some apps were good, many were not.  With the exception of Skydroid (99 cents), all were free.  For the record the Skydroid golf GPS program worked really well on my recent golf outing.  It did not help my game at all, but it was useful ad fun to use.

"Where" Local Information Portal

One of the more interesting and useful apps I have been using is “Where”.   “Where” aggregates all the most important mobile search and information functions in one app that utilizes your location for giving you the most relevant results.    Weather, News (including micro local news!), Places (a combination of restaurants, hotels, shopping, bars, etc), Movies, Gas prices, Yellow Pages, Traffic, and even a dedicated icon for the nearest Starbucks.  For the city-folk, it includes an app to locate a Zip Car.  All of these come with easy lists, or are searchable via text or voice input.

Instead of going into several dedicated apps to do the same “on the fly” searches, you can just stay within the “Where” dashboard.   They also have a widget for the Droid that will give you the latest alert on any of the categories you have displayed.  The widget still needs some work, but is useful.

There is a similar function to “FourSquare” that encourages venue checkin and reviews. Foursquare is  the much bigger app for the “hey look where I’ve been crowd”, but “Where” should be watched.

What is interesting about both “Where” and “Foursquare” is how they took a

Foursquare places near me - Interesting...

working model on mobile and morphed it into something more useful.   “Where” actually went backwards to go forward.  They observed that the single function search and LBS apps were good but cumbersome to use in a real life use case.  For example, let’s find a movie to see, a place to eat and maybe a club later on.  “Where” handles that use case.  “Where” re-invented the information portal.

For the record I have no idea what the top secret Delta Facility or the Mothership are in my list.  But I will now have to check them out!  If this is my last blog article you will know why!

My Mother's Day Trip - on Foursquare

Foursquare capitalized on the fascination with Twitter and tweeting your status and focused it on venues.  This creates a social scene network.  Where are your friends?  Do you want to see them?  What do they think of that bar, restaurant, deli, etc?  It is a real time social networking app that is part Twitter, part Zagat’s, and part dating and hook-up.  Foursquare also uses location based services to locate you and give you a list of close by venues for you to check-in.

Both of these apps are using geo-located search technology to make their apps very easy to use.  They are both ad supported.  “Where” has a coupon tray for local coupons on products and services.  They both provide functionality that is superior to a vanilla Google search.

So what do they need to move to the big time?

Foursquare is clearly in the Zagat space.  Foursquare is what the mobile version of Zagat should be.  Foursquare and Zagat announced a partnership in February.  The combined application should be interesting!  To the leading edge augmented reality crowd –  yes I have tried Zagat on NRU – its very cool and the whole subject of augmented reality will be the topic of a future article.

“Where” needs the venue reviews and overall utilization that Foursquare and Zagat enjoy.  Additionally “Where” can benefit from the social networking features of Foursquare.   What I am not to subtly suggesting is that while Foursquare and “Where” have definitely moved the bar (no pun intended 🙂 ) , they are much more compelling together, and eventually even more compelling in a real partnership with Zagat.

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Filed under advertising, android, blog storming, cloud computing, Content, CTIA, Droid, Droid Incredible, facebook, HTC, HTC Incredible, Love, mobile, mobile advertising, Mobile Application Stores, mobile commerce, reviews

The Future of Mobile – Without Phone Numbers

Sol Trujillo

Sol Trujillo

The most striking exchange at the recent Mobile World Congress in Barcelona was the give and take of jabs between Sol Trujillo , CEO of Telestra and Josh Silverman, CEO of Skype.

Sol represents the mobile business of the present and the past.   Josh is the future.

Josh Silverman

Josh Silverman

The rate of innovation and fundamental change in the mobile industry is out pacing the oligopoly based businesses ability to react or perhaps even acknowledge what is happening on multiple levels.

The basic argument was about whether that phones with Skype capability would grow the market with low cost, data application, voice calling services.

Sol Trujillo was less than enthusiastic about voice as a data service and as much said that he would use his monopolistic power to prevent that in Australia. (Those are my words, not his)

This is the classic industry transition that has been taught in every business school of merit. The existing entrenched companies reaction to a shifting structure is predictable, since their company’s enterprise value, their careers and their personal fortunes have been created with an old, but soon to be outdated industry structure.

The interesting aspect of the interchange in Barcelona was that the market shift is even greater than either of them hyped (Skype) or condemned (Telestra). This is much bigger than arguing whether making voice calls is a voice service (Mobile Carrier) or a data service (Skype).

There are five technologies and business models coming into play that will change the way the world utilizes mobile phones in the near future. These colluding forces are: Mobile Application Stores, Powerful Smartphone Devices, Advanced Mobile Data Networks, Social Networks, and Voice Over IP.

Here is my prediction for the mobile environment of 2015.

facebook_phoneYou purchase your sleek, touch screen, mobile communications device in an electronic retail store (or online). It is likely that some devices will have applications pre-loaded. Any subsidy or rebate that you receive for your device will come from the application providers who want you to use their specific services, not from the mobile data provider as it is today.

Once you have your mobile communicator you will then purchase data access, similar to the way you subscribe to your home or business Internet Service Provider. Your data provider might provide full roaming services (VZW, AT&T, T-Mobile), and/or fixed WiFi access. Your device will work with your home or business WiFi network in a seamless manner.

With your device and data access you can shop over the mobile IP network to download applications for you mobile communicator. Two of the must have applications will be your social network application(s) and your VOIP application.

It would make logical business and technical sense for the VOIP software to come bundled with your social networking package.

mobile-skypeYou will be able to aggregate your “friends” from several Social Networks and load them on your phone. Your VOIP provider (Skype) will be able to place calls to your friends directly. The use of phone numbers will diminish and be used for the 5% of calls you make to people outside of your friends group. Businesses will advertise to become your social network “friend”, so that you can communicate and call them with ease.

This model is not that far off from today’s reality. The Iphone application has several available Facebook applications and Skype applications, and can switch between mobile broadband service and WiFi.

The issue is that this new model strips the mobile carriers of their service model and relegates them to wireless roaming Data IP providers. You can understand why an executive of a Wireless Service Provider would take an aggressive stance against this thinking. The problem is that he is on the wrong side of the technology curve. This will happen. The issue is how long it will be stalled by politics. By politics I mean both company politics and governmental politics.

The fact is that it takes billions of dollars and Euros to license the spectrum and build out mobile data networks. The service model that these investments were predicated upon is quickly becoming invalid, and must evolve and is replaced to reflect the coming reality. There will not be a “free lunch” for the Facebook’s and Skype’s of the world to reap (or rape?) the investment of the world’s mobile carriers.

Rather then ignore, deny or fight an inevitable technology tsunami, the carriers would be better served by creating a business model that fairly compensates then for their considerable investments going forward. The new application providers such as Skype and Facebook will need to acknowledge the value of these mobile networks and work on creating the proper framework for all to move forward.

My follow-up article to this topic is here

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Filed under advertising, blackberry, blog storming, facebook, mobile, Mobile Application Stores, skype, smart phone, Smartphone, Social Media, social networking, Web2.0, wifi, wireless

What-If Historic Tweets?

Last week it was reported that Rep. Pete Hoekstra (R-Mich) Tweeted himself into the news by giving real time updates as he traveled to Iraq.   He was in a delegation led by House Minority Leader John A. Boehner , R-Ohio.    My blog on that topic is here.

In the same theme as this political Twitter blunder   Here is a view of  what world events could have been impacted by Twitter.

I decided to have some fun with “What-If?” Tweets?

Can you determine the senders of the following Tweets?  Some are easier than others?

Please submit your own versions of “What-If?” Tweets to the collection.

Should they stay or should they go? And what’s with those 9 plagues?
Sun high, Payni 26, 18th Dynasty, crackmummie

That’s it! Ten plagues – they leave tomorrow, and he used to be my BFF 😦
Moon high, Payni 26, 18th Dynasty, crackmummie

Screw this, I’m going to kick their a** at the water, lol!
Sun low, Payni 27, 18th Dynasty, crackmummie

Strange low tide? Time to take names! Here we go! brb!
Sun high, Payni 27, 18th Dynasty, crackmummie

WTF? what’s the deal with the sea coming back in?
Sun high, Payni 27, 18th Dynasty, crackmummie

OMGYG2BK!
Sun high, Payni 27, 18th Dynasty, crackmummie

————–

When will Ody let us out of this thing?
Day time, 1300BCE, olympusnet

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They still believe we will not invade at Normany ROFL!
6:00 am, June 6th, 1944, alliedcom

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2 FB, then I set up BT w/ curve, GTG
3:56 p.m , October 3 1951, dabums.net

————

Having Lunch , first floor cafe TSBD
12:20p.m. , November 22, 1963, notme.net

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Looking fwd to lunch at home, today
22:17:43 UTC, July 20, 1969 , SouthWestBell

Got them all? Add your own in the comments. The ten best will get a shout out in my next article


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Filed under blog storming, humor, mobile, social networking, Twitter

Social Networking, Vegas Style

Now that I have recovered from the whirlwind week at the CTIA show in Las Vegas, I can reflect on some of the events of the week.   I have to plead guilty to “stirring the pot” and creating some interesting debate in my panel session on social networking. 

  The topic of monetizing social networks on mobile networks was discussed, with the obvious conclusion that advertising will have to pay a key role in any sustainable business model. The debate ensued on the relative roles and economics of this model as it applies to the network operator and the social network owner. Network Operators have a tremendous database of potentially useful marketing data for third party application providers to utilize in maximizing the ad inventory of their products. In the past, and for good legal reasons, the privacy of this data has been honored and not exploited in a maximum economic manner. Now enter the social networks.

 

 
A social networking profile has more information than exists in a carrier marketing database. Profiles are volunteered, are deep with interests, preferences, activities, relationships, friends, etc. The data housed by the social network is a potential bonanza for advertisers. The inability of network carriers to fully exploit their consumer data could become a moot point as the mega social networks integrate their data with mobile ad networks.
The next issue that was debated was the relative power between a social network that may have over 100M members and a network operator that has 60-20M subscribers. Most business discussions with operators have a clear pecking order. In general the carrier is picking and choosing the best partners, from many, that will maximize their revenue and customer’s needs. 
  There are very few application providers who have this discussion with an operator as an equal or superior level of relative strength. One example that obviously leaps to mind is Apple. The Iphone introduction and partnership appears to be a relationship between “equals”.   The existing introduction of large social networking onto mobile devices seems like a partnership of equally motivated and powerful partners, each bringing significant assets to the table. In the future, will the large social networks try to cut similar revenue sharing arrangements as Apple? Will they be able to? And lastly, will it matter. 

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Filed under blog storming, CEO, CTIA, social networking, wireless