The World’s most successful E-Commerce Start-Up is planning a successful exit after just 24 months.
Imagine you are an Investor listening to this company’s pitch.
The date is early 2007. Decide if you would invest.
The business plan shows projections of almost $500M in revenue by 3Q2008. They estimate in excess of 40M registered users with average revenue per user “purchase” event of over $80. There will be a significant amount of return uses. Users will gladly opt-in to your marketing messages and receive upwards of 7 promotional emails per week. The opt-out rate will be quite low.
Facebook, Linkedin, MySpace, Flickr, Youtube, BlackPlannet , Asian Avenue, Faithbase, EONS, Digg, Eventful, Mybatanga, and probably more will all promote the product
Many of the subscribers of this service will also gladly donate their time to this company to help promote its leadership and mission.
The product will be promoted via a combination of online advertising, mobile shortcodes, television, radio, print ads. Most importantly,there will be personal appearances by the company’s charismatic leader. He will draw crowds in excess of 50,000 to hear him speak.
Included in the investor pitch deck is a plan for a 30 minute infomercial in prime time on 5 national networks.
Oh, and the product that people are getting for all this money?
Hope and Change.
This company plans a successful exit on Tuesday.
Regardless of your politics, you have to admire the unprecedented E-commerce effort of the Obama team.
If Kennedy was the first President to really understand and utilize TV, future historians will name Obama as the first candidate (perhaps President?) that fully capitalized on the Internet as a powerful fund raising (E-Commerce) vehicle.