During my career I have been involved in literally hundreds of projects. It is the rare occurrence where the application of technology so perfectly matches a public cause and produces pride in furthering a movement that you, yourself are so committed. This is the case with Upoc’s involvement in “Rock the Vote”. As stated on the RTV website:
“Rock the Vote engages youth in the political process by incorporating the entertainment community and youth culture into its activities. From actors to musicians, comedians to athletes, Rock the Vote harnesses cutting-edge trends and pop culture to make political participation cool.
Upoc has been a tool of political organizers for the past two presidential elections. Regardless of political affiliation, Upoc has informed, organized, communicated and motivated supporters through cutting edge mobile applications.
Our affiliation this election cycle with Rock the Vote is truly special. Upoc will be utilizing our array of social networking capabilities to engage and energize youth voters. From SMS alerts, to polls, quizzes, celebrity debates and general topic chatting, Upoc will positively contribute to increased voter participation in the critical youth demographic.
Through its sophisticated data analysis, RTV has determined that a young voter who is engaged with a mobile community is more likely to actually vote. In the past election RTV registered over 1 million first time voters. In this election year, RTV has already registered over 500K new voters just in the primary season! When you couple the registration drive with increased voter turnout in the demographic, the youth voice in the election become undeniable.
Given the incredible closeness of the past 2 presidential elections, having this number of new motivated voters is not only significant, but could very well be deterministic.
To quote Abraham Lincoln,” Democracy is the government of the people, by the people, for the people.” The activation of a large segment of “the people” materially contributes to our democracy.
In short, I am personally proud to be able to utilize all the tools of my trade to apply to such a worthy cause as youth voter registration and voter turnout. I believe that this will impact the selection of next President of the United States and therefore the future that we will all experience.
What could be more important or satisfying?