Open Letter to Madison Avenue

This past week the New York Times had an article about the convergence of contextual advertising and Smart phones. The potential for highly targeted advertising including the use of GPS is a trend I have been discussing in this blog for over a year.
 
The interesting angle in the NY Times piece , “Is [...]

Traditional Media Goes to School on New Media

The traditional content companies (NBC, CBS, FOX, ABC, etc) have used the research, development and “trial and error” investments of many new media, web and mobile oriented companies to learn what works in digital content, commerce and advertising.   They have transitioned from fighting the term “new media”, to adapting it, and in many cases becoming [...]

The Technological Political Battlefield of 2012

 

As I read Jose Antonio Vargas‘ report in the Washington Post   titled “Republicans Seek to Fix Short-Sightedness” on my Blackberry, I realized that this story is an excellent bookend to my previous blog about the Obama Internet machine.
In his well thought out piece he links the Republican election disaster to their lack of technological savvy.  [...]