During the past week Google made two significant splashes in the mobile arena. Their much heralded, bombing of middle America with Stealth fighters announced the landing of the “Droid” mobile device. Secondly, their acquisition of the leading U.S. mobile advertising company, Admob for $750M announced the full legitimacy of mobile advertising. When Google speaks, the [...]
Posts Tagged as ‘mobile marketing’
November 15, 2009
Google clicks in for Mobile
Filed under Acquisitions, Apple, Google, Mobile Application Stores, Smartphone, Social Media, Twitter, Web2.0, You Tube, advertising, android, facebook, mobile, mobile advertising, mobile commerce, smart phone, wireless
Tags: advertising, America, android, Apple, AT&T, blackberry, bomber, droid, facebook, Google, iphone, mobile, mobile marketing, Nokia, palm, RIM, social networking, stealth, stealth fighter, Symbian, Twitter, verizon, vzw, wireless
March 15, 2009
Open Letter to Madison Avenue
This past week the New York Times had an article about the convergence of contextual advertising and Smart phones. The potential for highly targeted advertising including the use of GPS is a trend I have been discussing in this blog for over a year.
The interesting angle in the NY Times piece , “Is [...]
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Filed under Apple, Content, Smartphone, Social Media, You Tube, advertising, mobile, mobile advertising, smart phone, subscription servcies
Tags: advertising, airforce, Apple, army, checy, chevy, facebook, hockey, hulu, Internet, iphone, Jets, marines, mobile, mobile marketing, Mobile Texting, MSG, navy, NBC, networks, ny times, politics, privacy concerns, Rangers, social networking, text Messaging, texting, The Office, trucks, verizon, wireless, Yankees, Youtube
March 2, 2009
Cheers and Jeers for Mobile without Numbers
My article “The Future of Mobile – without numbers” created a large reaction. I received a full inbox worth of cheers and jeers. For those who cheered, I say “thanks.”
For those who jeered, I say, “Thank you very much!” I have always believed that when people challenge your thinking and your logic, you have the [...]
Filed under Apple, CEO, Content, Distribution, E-Commerce, Google, Mobile Application Stores, Open Network, Ringtones, Smartphone, Social Media, Web2.0, android, blackberry, economy, mobile, mobile advertising, mobile commerce, mobile games, reviews, skype, smart phone, social networking, subscription servcies, widgets
Tags: advertising, E-Commerce, economy, facebook, Internet, mobile, mobile marketing, skype, social networking, verizon, voip, wireless
February 23, 2009
The Future of Mobile – Without Phone Numbers
The most striking exchange at the recent Mobile World Congress in Barcelona was the give and take of jabs between Sol Trujillo , CEO of Telestra and Josh Silverman, CEO of Skype.
Sol represents the mobile business of the present and the past. Josh is the future.
The rate of innovation and fundamental change in [...]
Filed under Mobile Application Stores, Smartphone, Social Media, Web2.0, advertising, blackberry, blog storming, facebook, mobile, skype, smart phone, social networking, wifi, wireless
Tags: Apple, blackberry, facebook, Internet, iphone, josh silverman, mobile, mobile marketing, Mobile World Congress, new media, Nokia, skype, social networking, Sol Trujillo, telestra, voip, wireless
February 10, 2009
Mobile Application Stores Change the Game
For years the availability of applications on mobile devices was determined by a handful of executives at wireless companies. They choose what apps got the penthouse placement of being placed on the carriers’ mobile web portal. Placement on the “home-deck” was the Holy Grail for every business development executive.
In recent years, off-deck players have [...]
Filed under Apple, Google, Mobile Application Stores, android, blackberry, facebook, iphone, mobile, mobile commerce, social networking, wireless
Tags: Apple, blackberry, Brew, Dada, facebook, iphone, Jamster, mobile, mobile marketing, Nokia, Qualcomm, Samsung, social networking, Symbian, Thumbplay, verizon, wireless
November 19, 2008
Note to the New CEO of Yahoo – Mobile desktop matters
What is your mobile homepage? And does it matter?
The exit of Jerry Yang from Yahoo got me thinking about the implications, if any, it would have for mobile. In the desktop browser world, the fight for your homepage has been waging for years between Yahoo, Microsoft, Google, AOL, and anyone else who managed to hijack [...]
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Filed under CEO, Google, advertising, hockey, mobile, obama, portal, widgets, wireless
Tags: advertising, aol, Apple, balckberry, CEO, G1, Google, hockey, hockey news, home page, htc, iphone, iskoot, jerry yang, maps, microsoft, mlb, mobile advertising, mobile device, mobile marketing, Mojiva, naviagtion, ny times, obama, portal, president, rss, rss reader, skype, washington post, weather channel, widgets, wireless, xiigo, yahoo
