Google clicks in for Mobile

During the past week Google made two significant splashes in the mobile arena. Their much heralded, bombing of middle America with Stealth fighters announced the landing of the “Droid” mobile device. Secondly, their acquisition of the leading U.S. mobile advertising company, Admob for $750M announced the full legitimacy of mobile advertising. When Google speaks, the [...]

Give Me Liberty AND Give Me Death?

This past Sunday, as I enjoyed a bagel with a schmear, I caught up on the news of the week. I read the New York Times and the local Newark Star Ledger. It is no secret that the newspaper industry is in a real (not virtual) death spiral due to its continual loss [...]

Open Letter to Madison Avenue

This past week the New York Times had an article about the convergence of contextual advertising and Smart phones. The potential for highly targeted advertising including the use of GPS is a trend I have been discussing in this blog for over a year.
 
The interesting angle in the NY Times piece , “Is [...]

Cheers and Jeers for Mobile without Numbers

My article “The Future of Mobile – without numbers” created a large reaction.  I received a full inbox worth of cheers and jeers.  For those who cheered, I say “thanks.”
For those who jeered, I say, “Thank you very much!”  I have always believed that when people challenge your thinking and your logic, you have the [...]

Catch the Next Wave in Mobile

The key to the future lies firmly in what you do in the present.  This is the theme of every time bending sci-fi story.  Change what you do now and your future timeline will alter.   This axiom has never been as true in the mobile industry.  With a significant portion of the industry for value [...]

Note to the New CEO of Yahoo – Mobile desktop matters

What is your mobile homepage? And does it matter?
The exit of Jerry Yang from Yahoo got me thinking about the implications, if any, it would have for mobile.    In the desktop browser world, the fight for your homepage has been waging for years between Yahoo, Microsoft, Google, AOL, and anyone else who managed to hijack [...]

A ray of sunshine in the gloom?

The economic news is gloomy, even frightful.  The near term impact on the mobile services market will be predictable.  After all, is that $10/month ringtone subscription really essential? Do I really need to download a $7 game?  What about those Internet services for my phone? 
 
 There is one key tsunami trend that will buck the [...]

Wireless advertising coming of Age

Wireless advertising is coming of age
Feb 01 By mobileman

The use of advertising on a mobile device is poised for the big take-off. There are several factors that are contributing to the rightness of the model, now. The easiest model to understand is the willingness of large content providers to [...]